assistant brand manager - FMCG

Job Purpose and Mission

Starbucks Channel Development is a close-knit, high-performing business unit with a mandate to amplify the power & reach of the Starbucks brand, with care, outside of coffeehouses.

In EMEA, the Channel Development organization is made up of three divisions: Ready-to-Drink Coffee (RTD), At-Home Coffee (AHC), Foodservice (FS) – with each operating via a distinct partnership business model.
The RTD division is biggest of the three & has a vision to fuel the category growth to double the sales by 2025. Starbucks launched its RTD business in EMEA in 2010 via a strategic, 21-year licensing partnership with Arla. Since then, the business has skyrocketed & Starbucks has become the undisputed leader of the RTD category across EMEA. Today, Starbucks RTD is present in over 55 EMEA markets & is continuing to grow at double-digit rates. Two of our 55 markets France and Belgium are managed by a distributor called Solinest.
The AHC and FS divisions are run in partnership with Nestle. Offering consumers a convenient way to make the Starbucks they know and love from the comfort of their home, AHC has seen explosive growth in the last years, being now present in 47 EMEA countries and generating over $785m system sales. The FS extends the Starbucks experience to more key moment in consumers’ lives. Whether at work, on an airplane, in a restaurant, or in a hotel, Starbucks® We Proudly Serve Program offers a taste of the familiar for today’s consumer wherever they are.

You will be the Starbucks brand custodian who is passionate about championing the consumer and building and nurturing the brand. You will be building strong relationships, working collaboratively, and building trust to influence across all levels, regions and cultures. You will work closely with our key partners to jointly deliver the Starbucks CPG agenda.

Supporting the senior marketing manager to help define the future strategy of Starbucks CPG agenda, including activating many aspects of the business. As part of the licensing structure, collaborating with the licensing partners to work together towards our ambitious goal will be critical to success.

Summary of Key Responsibilities

Marketing Management:

• Be a leading brand custodian, ensuring ‘execution within brand guardrails’ for strategic plans, marketing and brand expression across the region.
• Champions the consumer / shopper, ensuring relevant delivery of brand positioning and marketing mix in market
• Work with partner to ensure solutions are developed to meet consumer/customer needs
• Managing seasonal campaigns in collaboration with Nestle and Retail
• Develop processes and tools to enable consistency and brand compliance across the region
• Develop deep understanding of consumers, customers and categories in EMEA
• Monitors and analyse customer and consumer insights to drive decisions

Business Management:

• Initiates and completes analysis (financial, category or consumer) to influence strategic plans, assess performance and drive business forward
• Drive commercial performance reviews, category deep dives and annual brand reviews

Relationship Management:

• Create and sustain strong relationship with the Channel licensed partners.
• Collaborate with global channel development teams & Starbucks retail teams to ensure alignment and consistency of brand strategies and plans.
• Effectively works cross-functionally within both the Licensee and Starbucks organisation.

Key Contacts/Relationships
Key Contacts – Internal

• Channel Development team EMEA
• Global teams, Seattle
• Starbucks Retail Marketing/Category EMEA
• EMEA support functions: PA/PR, R&D, SCO, PRO, legal & regulatory

Key Contacts – External

• Licensing Partner(s) marketing and commercial team
• Marketing agencies: Creative, Social, PR, Research

Knowledge, Skills and Experience

• Networking expert who thrives on building strong relationships and working collaboratively
• Leading autonomously within an entrepreneurial environment, yet ensures full alignment across functions and levels, and has strong influencing skills
• Builds trust and respect and ability to engage, influence and collaborate across countries and cultures
• Is passionate about championing the consumer / shopper and building / nurturing the brand
• Flexible and agile
• Brilliant communicator both orally and in writing
• Entrepreneurial, results driven and creative
• Compelling experience managing brands in an FMCG environment is required and working for multinational companies
  

This job description is only a summary of the typical functions of the role and is not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties that may be required. Management reserves the right to amend the responsibilities, tasks, and duties of the jobholder as dictated by business requirements.