Communications Planning Manager - Easyjet

Who is mSix&Partners

mSix&Partners is one of the fastest growing media networks in the world. We have marked the chapters of our expansion with new client relationships: TalkTalk helped us open our doors in the UK, Toyota enabled us to grow into EMEA and EA has strengthened our presence and offering in APAC and North America.

easyJet is one of our latest new business wins across UK and EMEA and will further fuel our growth.

Today we have over 50 offices spanning 5 continents and this role of Communications Planning Manager is key to our continued growth and success.

We take our clients and people Further Faster.

As a joint venture between independent agency network The&Partnership and GroupM, backed by WPP, we offer our clients the best of both worlds. Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success.

The way we behave - Honest, Energetic and Pioneering:

• Honest: we build trusted relationships through openness, focus & clarity
• Energetic: we meet people with warmth & positivity. We say ‘yes, and not ‘yes, but.’
• Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges

We are known for delivering great award-winning work for our clients. We have continued to win industry accolades throughout the last year whilst also celebrating our people’s achievements who have also seen individual industry recognition.

We have been awarded the IPA CPD Gold accreditation in the UK for continuous professional development of our people for 3 years in a row, and in 2022 we won the IPA CPD Platinum accreditation alongside a small group of agencies. We have won Campaign’s Best Places to Work 2022, which recognises mSix as one the best employers in our industry, showing our commitment to our culture of learning and our focus on the professional development of all mSixers, to become the most important place in their careers. In 2022, we also won Digiday’s Best Workplace in Young People’s Careers.

What is the role?

This is an exciting new role borne out of one of our latest new business wins. mSix&Partners have been appointed to lead media strategy, planning and offline media buying for easyJet across the UK and EMEA.

easyJet have strong ambitions for growth across their Masterbrand, Flights and Holidays businesses, and as such this role will provide a fantastic opportunity to contribute to innovative and creative strategy and planning for a well-established brand and great client marketing team.

The Communications Planning Manager is a key day-to-day contact for a wide range of stakeholders across the UK and EMEA client and agency teams. They work alongside the Communications Planning Director to bring to life the media strategy in line with easyJet business & marketing objectives. They are then critical in the delivery of this strategy by briefing channel teams, managing workstreams, reviewing responses and articulating the individual channel responses to the client. They will work alongside Local Market teams to ensure alignment with central strategy, templates, and best practices, relaying this information to the Central Team and clients.

Where is the role based?

Fitzrovia, London

Reporting into

UK and EMEA Communications Planning Directors

Direct reports

UK and EMEA Communications Planning Executive

What will be your responsibilities?

The key client responsibilities of this role will be:

• Overseeing all outputs from yourself & the Communications Planning Executive – ensuring that every document is ruthlessly quality controlled for excellence & is delivered on time (e.g. media recommendations, finance queries, competitor reports etc.)
• Use mSix and easyJet’s Planning Process (AirFlow) to lead cross-channel media recommendations end-to-end – ensuring that it is fuelled by insights/data and tells a clear story
• Ensure the smooth running of campaign activity across all channels from start to finish, liaising with a wide range of internal and external stakeholders (including specialist teams, external agencies and clients)
• Taking full ownership of key campaigns, becoming a ‘go-to’ person for client’s day to day
• To help develop & support the Communications Planning Executive
• Liaising with EMEA markets across easyJet to ensure timely and accurate delivery of market updates and competitor data
• Delivering insightful and action oriented competitive analysis
• Tracking financial approval emails and POs
• Delivering a weekly newsletter to share with clients about interesting sector updates
• Presenting regularly at client meetings on a variety of different topics, with gravitas
• Maintaining good relations with external agencies, internal teams & media owners
• To raise the profile of the accounts in the agency by producing, submitting (and talking about publicly) our award-winning work
• Ensuring that all financial aspects are accurate and delivered on-time (e.g. reconciliations, payments, billings, financial tracking)

Who are you?

• Accountable – Someone who acts as the gatekeeper to the client, taking ultimate responsibility for all outputs from mSix UK and EMEA teams – ensuring that they are accurate, delivered on time, and reflective of our Pioneering, Honest & Energetic values. Being collaborative is key as they will need to be able to rally teams around tasks and manage overall team outputs.
• Meticulous – Demonstrates exceptional attention to detail. Someone who will spot the error in a spreadsheet and correct it. Someone who shows utmost pride in their work across every output – whether that’s a report, a presentation or email.
• Proactive - A self-starter who takes the initiative and develops solutions independently with minimal support. Someone who thinks ahead about what deliverables are being expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at mSix.
• Thoughtful – Someone who demonstrates knowledge of media channels and the wider industry to the client and the wider team. Someone who consistently adds the ‘so what’ when reporting / commenting on facts & stats. Someone who demonstrates that they are starting to think about the long-term direction of the account and that they understand agency commercials.
• Organised – Someone who can flip between different workstreams and accounts fluidly, all the while ensuring that work maintains a high standard. Someone who can manage their own workload and manage up and down accordingly. Someone who manages their own admin appropriately (e.g. timesheets, CPD log etc.)
• Confident – Someone who can speak with authority with clients, gaining their respect and trust, so that they increasingly become the go-to client contact.

How will success in this role be measured?

• Positive client feedback
• Individual mention in Client Satisfaction reviews
• Positive feedback from internal mSix stakeholders, both in the UK and Local Markets
• Delivering a seamless relationship between the Central and Local Market Teams
• Integral involvement in the creation and submission of award-winning work

Our Diversity, Equity, and Inclusion commitment:

We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.

We were the first media agency in the UK to partner with Ambitious about Autism and launch an internship programme designed to actively champion neurodiversity and unlock the potential of young autistic adults. Now in its fourth year, our commitment continues, expanding our already successful internship programme and calling the industry to open their doors and minds to young autistic talent.

Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.