Consumer Insights Manager

Are you passionate about the power of consumer insights and the value it brings to a business? In this newly created role, you will be our consumer research expert globally, working across our portfolio of brands at a time of great focus on and investment in consumer insights. This is a fantastic opportunity to influence the strategies of a range of iconic brands, across a highly varied and global remit.

You will drive consumer understanding across our portfolio and utilize this knowledge of consumers’ lives to focus our brands on the biggest priorities, strongly influencing brand strategy. You will be experienced in qualitative and quantitative techniques, with an active interest in new research innovations, to continually deliver high standards of insight that accelerate brand growth.

You will lead our brand equity tracking programme, working with our agency partner to manage our extensive programme of work across 7 global brands, addressing any problems (e.g., in sampling) and working closely with global stakeholders to deliver compelling, timely, actionable analysis that drives brand performance.

With your infectious passion for consumer understanding you will drive cultural change in creative and engaging ways: exciting and equipping stakeholders around our business to get closer to their consumers.

What you’d bring as Customer Insights Manager:

• 
  Demonstrable experience in Insight from either client-side, agency or consulting.
• Boundless curiosity to discover what consumers want, why they want it, and how we can influence them through great research and in-depth analysis.
• Knowledge of global businesses, particularly US-based businesses.
• Strong research skills, from ethnography and sample design to reporting, with excellent experience in quantitative and qualitative approaches and brand trackers.
• An active interest in new and emerging research technologies.
• The ability to turn complex data into clear insights with business-led recommendations and proven strategic thinking.
• Excellent communication and influencing skills and are comfortable presenting to senior leadership.

What you’ll get in return as Customer Insights Manager:

• 
  Competitive remuneration package
• Hybrid / smart working
• Brand and retail perks
• Financial perks
• Travel perks
• Time out perks
• Wellbeing commitment

Who we are:

Pioneering Brands that Make Life Better

We are Pentland Brands, a global business touching the lives of millions through some of the world’s most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead. We’re the UK licensee for Kickers and have a joint venture with Lacoste footwear.

We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.

We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.

Always guided by our principles, we not only do a great job, but we also do it in the right way; success is a team game; with clarity and courage; better as standard; in good conscience. We believe every individual has the power to shape the Pentland of the future, by making sure that every day we’re better than the day before. Join our team of passionate, exceptional individuals, and do the best work of your life.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability.

To find out more go to www.pentlandbrands.com or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.