CRM Executive

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CRM Executive

Media, M&E Marketing

Permanent, full time

White City London (Hybrid)

Hiring range: £28,000 - £33,000

For more information please email TalkingCareers@itv.com

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Your impact sends ripples.

The team

Creativity sits at the very heart of all we do and we are constantly driven by finding innovative and bold ways to bring audiences to our channels and platforms. Whether it's dramas, soaps, celebrity, and reality, to factual, news and sport, we showcase our content to audiences wherever, whenever and however they choose to watch.

We work with the best production companies in the UK and across the world, including ITV Studios, to make sure what our audiences watch is current and consistent, relevant, and the best. It means delivering across all touchpoints within ITV from commissioning to transmission and everything in between.

The teams within Group Marketing cover the full spectrum of marketing communications. From our award-winning in-house creative agency, ITV Creative, to Consumer Marketing, our dedicated Media team, right through to our Commercial Marketing team who engage advertisers and their agencies.

The role

You will be executing digital CRM campaigns for ITVX Premium and focusing on growth, churn reduction, retention, and upsell. The successful candidate will work with external agencies, analyse segmentation insights, and employ structured testing techniques to deliver continuous improvement in campaign metrics. They will collaborate with ITV Creative to deploy impactful creative and copy within CRM campaigns and optimise the current Lifecycle campaigns for ITVX Premium subscribers. Additionally, the candidate will monitor and evaluate CRM activity and report back to key stakeholders.

• Normal office hours, with occasional out-of-hours working (including weekends), as required.

Skills you’ll need (minimum criteria)

• Proven experience of working with an SVOD platform is a plus, but proven experience of upsell/acquisition necessary.
• Demonstrable experience of delivering strong and impactful creative campaigns.
• Demonstrable experience reviewing statistics to make data-driven decisions.

Other things we’re looking for (key criteria)

• Highly collaborative, working comfortably within a complex matrix environment.
• Motivated and organised to deliver work to a high standard and to deadlines.
• A desire to innovate and experiment - always testing, learning and iterating.
• A passion for TV, ITV and its role at the heart of popular culture.
• Understanding of GDPR and data compliance
• Knowledge of Braze (desirable).

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.

• There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits

Closing date: 27th April 2023