CRM Manager

Are you looking to combine your passion for marketing and travel? Are you eager to constantly learn and grow? Then you will love being part of the TravelLocal team!

TravelLocal is a travel company with a difference. We work in partnership with hundreds of handpicked, locally-owned tour operators, based in almost 100 destinations worldwide, to create amazing tailor-made holidays. We are connecting people to reimagine travel, by making it fairer and more sustainable – everyone who travels with us is helping to make travel a force for good.

For us, travel is about real human connections made across the world, and the incredible, life-changing rewards that ensue – for everyone – when it’s done in the right way.

In the last few years we have helped more than 50,000 customers from 90 countries to create their perfect trip on the TravelLocal platform. Each time they book with us they’re supporting our local tour operators to grow their businesses, increase local employment and change a whole industry. They get an amazing trip too – the kind that only local knowledge and expertise can create.

We are a VC-backed travel company with offices in the heart of Bristol and Berlin, and a team which can work remotely as preferred.

The role and responsibilities

As CRM Manager you are responsible for the planning and execution, analysis and optimisation of our marketing automation and engagement campaigns.

This role is ideal for a passionate and technical CRM marketer who has experience in using marketing technologies to drive automation and customer retention and wants to shape their own successful CRM programme.

You are confident and comfortable running CRM campaigns on your own and you can deliver automations and workflows from concept to execution.

You are not afraid of spearheading projects to capture customer feedback or lead on technical integrations to enrich our customer profiles further.

The ideal candidate will play a key role in our upcoming platform migrations, making sure that all data is connected and collected correctly.

You will work closely with the Content team and Travel Success team to align on the content needed for our email campaigns.

• Plan, set up, launch and analyse our marketing automation and customer lifecycle campaigns from start to finish
• Set specific strategies and initiatives that convert, reactivate and retain our customers
• Work closely with our content team to deliver regularly planned marketing communications
• Analyse our segments based on performance and opportunities
• Deploy tactics to grow our active database
• Create and implement strategies that improve our engagement with our customers
• Work on initiatives and ideas that measure and improve customer loyalty
• Ensure our customer profiles are rich in data and collaborate with engineering to add further data
• Work in partnership with internal and external designers to evolve our CRM assets
• Produce essential reports on performance and customer insights: consolidate data, identify drivers, recommend actions
• Monitor brand health and analyse the competitive landscape

• At least 4 years of hands-on and strategic CRM experience with relevant marketing automation platforms
• Technical and operational CRM skills
• Good understanding of customer segmentation, retention, conversion and reactivation strategies
• Have a keen interest in CRM and the technologies that enable it
• Knowledge in GDPR and data compliance
• Ability to understand marketing automation needs and audience segmentation
• Hands-on, numbers and results-driven.
• Proficient in analysing data and providing actionable insights
• Proven problem-solving skills and ability to think outside of the box for creative solutions.
• Strong written and verbal communication skills
• Comfortable in a fast-paced environment
• Can-Do attitude

Beneficial skills:

• German language skills are beneficial but not essential
• Agency experience is a plus

What we offer

• An international team and a company culture that actively supports growth and learning
• Modern offices in Berlin-Kreuzberg or Bristol
• Option to work fully remotely
• Flexibility in working hours
• Regular team activities outside the office
• 26 vacation days per year
• Vouchers for your or your friend’s next trips to one of our destinations
• 45.000€ / £40.000 gross per year

The role is open to candidates who are residents of the UK or Germany.

You are ideally located in Bristol, London or Berlin.

Unfortunately, we are not able to offer visa support or sponsorships.

Please send your CV, earliest possible start date and salary expectation to Monika Rommel at monika@travellocal.com.