Customer Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

As a Customer Marketing Manager you will lead and deliver insight led customer activation strategy and plans within 2 of the top UK Grocers. You will influence and utilise the Haleon Shopper Marketing Strategy to drive innovative and differentiated plans that align to the retailer strategies to drive maximum engagement and disruption with their shoppers.

You will use shopper insight to develop and implement highly impactful, differentiated, multi-channel shopper plans aligned to category, brand and retailer strategies and you will be the lead customer facing contact for the brand, working closely with the MFT (shopper manager/sales manager/brand manager) to translate brand and shopper objectives into clear retailer specific activation plans.

You will also work to influence the internal shopper marketing strategy to ensure your retailers strategy is integral in its creation, and naturally will work closely with creative, strategic and retailer media agencies to develop bespoke campaigns with clear objectives to enable post campaign evaluations to inform future activation spend and will have a commercial mindset that continuously drives maximum ROI.

Key responsibilities

• Leading the overarching Grocery Retailer Customer Marketing Engagement Strategy
• Leading the multichannel activation strategy for our Haleon Healthcare brands
• Leading Above Category Strategic Retailer Campaigns (that deliver for both the retailer and Haleon)
• Developing strong collaborative and powerful relationships both internally and externally to influence and drive really optimize the most impactful and effective shopper solution.
• Developing creative campaigns that help drive our the Haleon Health Inclusivity agenda, such as our annual NHS Charities Together partnership.
• Efficient management of shopper marketing spend across brand and retailer, to deliver brand sales, share, profit and gm%
• Drive strong GB local market insight to ensure global, area and locally created toolkits are a strong fit for the GB market
• Utilise these toolkits and align them to work for the retailer and customer, creating high impact disruptive brand presence through the appropriate shopper touchpoints
• Working with the insights team and Shopper Science Lab, conduct shopper/category relevant to retailer research on key shopper campaigns as required

• Feed the retailer shopper voice into the annual commercial planning process to ensure this voice is at the heart of the brand and customer plans.

• Evaluate shopper/retailer activation to ensure we are spending money efficiently/continually improving and delivering ROI to the business

Qualifications and skills

Essential

• Seasoned shopper/customer marketing professional, experienced across full mix including deploying successful toolkits and leading shopper marketing campaigns with large UK retailers
• Experience in collaborating on retailer lead and partnership campaigns, creating and executing shopper activations and partnering with external creative and media agencies
• Strong Project Management and cross-functional working abilities, ability to build strong relationships internally and externally
• Sound Data analysis and commercial understanding

Preferred

• Experienced in other commercial functions, e.g. sales, category management, brand marketing bringing in a wide breadth of commercial experience and holistic lens to shopper marketing.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing.

Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

• A competitive base salary
• Contract of employment
• Annual bonuses that reflect Haleon’s performance
• Life insurance and pension plan
• Private medical package with additional preventive healthcare services for employees and their eligible
• Sports cards (Multisport)
• Health and wellbeing programmes that take care of you physically and mentally
• Pension plan membership and savings programmes
• Possibilities of development within the role and company’s structure
• Childcare support
• Recognition programmes that reward incredible contributions
• Long term incentives through share ownership ( global grades)

• Hybrid@Haleon our philosophy to hybrid work – performance with choice

Why Join Us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behavior. Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. The way we see it, every day is an opportunity for better. And we’re going all in to realize it.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.