(D2C) Growth Marketing Manager

We're now recruiting a Growth Marketing Manager to take responsibility for leading the strategy and execution of the go-to-market plans across traditional and digital channels to reach, attract and convert the right prospects with AJ Bell in line with agreed targets and CPAs. This position sits within the D2C Marketing arm of AJ Bell.

What does the job involve?

In close partnership with the Senior Acquisition Manager, you’ll translate overall acquisition strategy into an evidence-based go-to-market plan.

The Growth Marketing Manager is responsible for understanding our prospect segments and identifying marketing channels, solutions and ideas that will efficiently drive new customers to visit AJ Bell, open an account and fund it.

You’ll call on your in-depth knowledge of our prospect audiences and capabilities across traditional and digital channels to effectively create both demand and lead generation programmes that drive awareness, disrupt, engage and attract prospects to AJ Bell.

As our audience needs and behaviours adapt (particularly with respect to media consumption), you’ll anticipate and spot these trends and act on it, ensuring marketing channels are continuously being developed and optimised to address these changes and meet our audience needs.

This position requires effective stakeholder management both internally and externally – we see our agencies and key suppliers as an extension of our team, and you’ll be bringing everyone together (from the wider Marketing team through to Brand, PR, Product, internal Studio and external agencies/suppliers) to cultivate outstanding relationships to enable individuals to deliver their best work. You’ll drive a strong sense of accountability from the onset and throughout the campaign planning process to ensure activity is aligned and integrated, delivered to the highest standard, on time and within budget.

You can think big and test small (including AB tests) to drive acquisition and conversion rate optimisation across a number of traditional and digital channels including TV, press, PR, events, out of home, radio, paid search, paid social, influencers, digital PR and email marketing.

You’ll be responsible for managing the marketing budget each month and regularly reporting on marketing activity, trends and recommendations for improvement to senior management. You’re obsessed with identifying opportunities optimise how we achieve our targets to bring down CPAs.

AJ Bell is one of UK’s largest and best regarded investment platforms – We’re a Which? Recommended provider, four years running. Over 455,000 customers, including 285,000 D2C customers, trust us with their investments and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Key responsibilities

• Design and deliver the acquisition go-to-market strategy based on data and insights
• Cultivate outstanding relationships with key media (i.e. digital, affiliates) and creative agencies
• Lead and support key suppliers and in-house teams (Brand, internal Studio, PR and Product) to deliver integrated and aligned creatives across multiple platforms
• Deliver and embed always on test-measure-learn to continually improve
• Establishing dashboards to communicate impact of activity against agreed metrics and value back to the business
• Ongoing monitoring of performance of activity – linking marketing inputs with outputs and recommendations for further optimisation back to the business
• Partner with the Senior Acquisition Manager to support analysis of marketing attribution data to inform where and how acquisition plans can be optimised
• Ongoing budget management across multiple channels
• Management of direct reports (Marketing and Senior Marketing Executive)

About you:

• A genuine interest in personal finance and investments
• Passionate about people and cultivating outstanding relationships
• Experience in competitive, customer centric, commercial, heavily regulated and fast paced environments
• Customer obsession – Insight and evidence-based approach to identify and meet customer needs
• Creative thinking and problem solving
• Clear, effective and persuasive verbal and written communication skills
• Strong project management / campaign planning
• 5+ years’ experience in performance / growth marketing
• Confident executing paid and organic campaigns across all digital channels (for example using Google or Facebook Ads), as well as tracking performance through tools such as Google Search Console or Firebase
• Proven track record of driving demand, growth and revenue
• Data-driven, with a test and learn mindset which drives increased performance
• Experience managing senior stakeholders and producing regular detailed MI and analysis on campaigns and activity
• People management skills would be an advantage

About us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 455,000 customers using our award-winning platform propositions to manage assets totalling more than £68.6 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the Sunday Times ‘100 Best Companies to Work For’ for five consecutive years.

There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.

There is an active programme of social events throughout the year, which are open to all employees.

In return we will provide all the training and support you need in order to develop within your role.

What we offer:

• Competitive starting salary
• Generous holiday allowance of 27 days, increasing up to 30 days with service, plus bank holidays
• Holiday buy/sell scheme
• Hybrid working policy
• Casual dress code
• Discretionary bi-annual bonus
• Contributory pension scheme
• Buy as you earn share scheme
• Free shares scheme
• Paid study support for qualifications
• Enhanced maternity/paternity scheme from day one
• Bike loan
• Season ticket loan portal
• Discounted PMI and Dental
• Free gym
• Paid volunteering opportunities
• Free social events and more

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.