Digital Content and Videography Lead

Job Title: Digital Content and Videography Lead

Accountable to: Head of Digital

Contract: Permanent

Hours: Full time, 40 hours per week to include weekends or bank holidays as required

Salary: £22,000 - £24,000 per annum

Location: Taunton

Closing date: 30 June 2023

The Role

Are you passionate about content creation with experience of videography and digital innovation? Have you got a desire to work in the sports media industry? Are you able to create outstanding content for all Somerset owned, earned and paid digital channels, including commercial partners?

If the answer to these questions is yes, we would love to hear from you.

We have a rare and exciting opportunity for the right person to join us as a Digital Content and Videography Lead. With over 1.1 million followers across all social media platforms and a website boasting 10 million hits in the last 2 years, this is a fantastic opportunity to make a name for yourself within the outstanding environment of professional cricket. The Club is looking to continue expanding its award-winning digital offering after achieving nearly 100 million digital video views in 2022 and recently being awarded “YouTube channel of the year” at the prestigious Broadcast Sports Awards.

Please see the job description below for full details of the role. You'll need to refer to this within your application to show how you meet the essential criteria.

If you are interested in this position, simply click APPLY and complete our application form - we use fair and safe recruitment methods therefore we don't review CVs as part of our selection process. Please provide as much detail as possible in your application responses.

Shortlisted candidates will be invited to a remote interview via Teams in week commencing 3rd July.

THE JOB DESCRIPTION

Main Purpose of Job

To support the overall digital and commercial output at Somerset County Cricket Club, with focus around digital innovation, videography and content creation. Contribute to digital strategies and drive growth in the Somerset CCC media output that builds lasting connections with supporters, partners and key stakeholders.

Key tasks and responsibilities

• Create outstanding and creative content for all Somerset owned, earned and paid digital channels including blogs, newsletter, in-ground, social and website.
• Produce high quality video content that has commercial value and ability to influence organic traffic, sales conversion, audience growth, engagement, reach and customer sentiment.
• Help shape and develop Somerset’s brand and tone of voice across digital platforms, enabling the Club to speak to a diverse audience.
• Identify and implement new ideas to grow digital output, enabling the Club to remain at the forefront of social media and digital trends.
• Support the Head of Digital in wider business strategies to build lasting digital connections.
• Build productive working relationships with key stakeholders at the Club, including the professional playing squad and coaches.
• Produce content for commercial partners which amplifies their reach and impact whilst aligning them with the SCCC brand.
• Travel to away matches with Somerset 1st XI and deliver best in class coverage.
• Proactively analyse our social and digital channels and research competitors to identify improvements.
• Contribute to and assist the Head of Digital in creating a dynamic and evolving digital strategy and roadmap to keep SCCC at the forefront of innovation in cricket.
• Develop and execute Somerset’s TikTok strategy.
• Contribute to the popular SCCC live stream, becoming a valued member of the team including directing responsibilities.
• Film interviews and player related content.
• Content ideas and execution for marketing the Cooper Associates County Ground.
• Day-to-day social media management and customer service enquiries.
• Assist commercial department as needed
• To ensure the Club’s equity, diversity and inclusion policy and standards are always upheld and always abide by the Club’s code of conduct
• To ensure the Club’s safeguarding policies and procedures are adhered to at all times including adherence to the staff code of conduct and consistently advocating the safeguarding of children, young people and adults at risk at all times. Appropriate consideration must be given to safeguarding in all activities and decisions which are undertaken.
• Take on any other responsibilities or tasks that are within your skills and abilities whenever reasonably asked.

This job description is only a summary of the role as it currently exists and is not exhaustive. The responsibilities and accountabilities might differ from those outlined and other duties, as assigned, might be part of the job.

Knowledge, skills and experience required

• Strong levels of creativity and idea generation, with the ability to think outside of the box
• Experience in content creation for digital and social platforms
• Strong communication skills (written and verbal)
• Excellent copywriting skills
• Experience in Adobe Creative suite with a focus on video editing
• Experience of working in a fast-paced environment
• Ability to meet tight deadlines
• Data focussed to monitor and understand performance
• Strong relationship building skills

Key Attributes

• Highly passionate about videography
• Highly motivated
• Takes ownership of projects
• A positive, determined, and structured approach to work
• Works autonomously and on own initiative
• Team player

Equal Opportunities and Inclusivity Statement

Somerset County Cricket Club endorses the principles of equality and equity and strives to ensure everyone involved with the Club has a genuine and equal opportunity to participate to the full extent of their own ambitions and abilities, to give of their best and be assured of an environment in which their rights, dignity and individual worth are respected. Everyone is responsible for creating an inclusive working environment and we expect all colleagues, partners customers and suppliers to abide by our equality, diversity and inclusion policies and procedures.

The Club ensures all existing and potential employees receive equal consideration during the recruitment process and beyond, and is committed to the elimination of unlawful or unfair discrimination of any kind and in particular on the grounds of sex, race, disability, sexual orientation, marriage and civil partnership, gender reassignment, religion or belief, pregnancy and maternity, and age.

Safeguarding Statement

Somerset County Cricket Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk, and expects all staff and volunteers to share this commitment. It is everyone’s responsibility to keep vulnerable people safe.

As part of our safer recruitment process all relevant roles are subject to an enhanced or standard DBS check as appropriate, and two satisfactory references. We also require every staff member to undergo safeguarding training appropriate to their role.

We encourage an open, welcoming environment where everyone should feel safe to express any concerns. We have a range of policies and procedures in place which promote safeguarding and safer working practice across all that we do.