Digital Marketer/SEO Copywriter Apprentice

Level 3 Digital Marketer

Company: Black Lab Digital

Full Address: 76 – 77 Pegholme, Wharfebank Mills, Ilkley Road, Otley, LS21 3JP.

Weekly Hours Worked: 37.5 hours.

Salary: £16,000-£20,000 (depending on experience).

Please contact La’kei on La’Kei.Scott@estio.co.uk or call 0203 834 2872

About the company:

Black Lab Digital was born from a belief that digital marketing services shouldn’t be just for big brands with deep pockets. Intelligently used, with experience and imagination it can be used to drive results that actually make a difference. We were fed up with other agencies claiming to do it all, they couldn’t. At Black Lab, we are specialists, we focus on a small range of complimentary services that support each other and can be used to make a difference to clients. We work hard to breed a culture of trust and success building relationships not just business transactions with our clients.

Brief job description:

Estio Training have an exciting new opportunity for a Digital Marketer/SEO Copywriter Apprentice with Black Lab Digital, a PPC, SEO and Web Agency based in Otley, Leeds.

Job Description:

We are looking for an enthusiastic SEO Copywriter to join our team who is eager to learn and grow their career in the digital marketing industry, specifically as an SEO copywriter.

As a SEO Copywriter, you will be responsible for creating high-quality, SEO-optimised content for our clients. You will collaborate with our SEO team, led by our Head of SEO and our technical SEO, to understand client needs, perform keyword research, and develop compelling content and in the future create your own strategies.

We are looking for someone with a passion for creative writing who can leverage data to write informed content that is relevant to readers. Having a background in SEO is not necessary for this role, just a creative flair and the ability to create compelling well-written content.

Your duties and responsibilities in this role will consist of:

• Research and understand clients’ business objectives, target audience, and industry trends.
• Perform keyword research to identify relevant keywords and phrases to use in content.
• Write and edit high-quality, SEO-optimised blog articles, website content, social media posts, and other digital content.
• Monitor and analyse website traffic and user engagement to refine content strategy.
• Collaborate with the SEO team to develop effective content marketing campaigns that drive traffic, leads and sales.
• Keep up to date with the latest SEO and content marketing trends and practices.
• Ensure all content is aligned with the clients’ brand voice and tone.
• Manage multiple projects and meet deadlines.

Qualifications:

• 5 GCSEs grades A*-C/9-4 or equivalent (including English Language and Maths).

Personal qualities:

• Excellent writing, editing, and proofreading skills with close attention to detail.
• Strong research and analytical skills to identify and interpret relevant data.
• Ability to develop a deep understanding of clients’ industries and target audiences.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office.

Familiarity with Google Analytics, and SEO tools such as Ahrefs, SEMrush, and Moz would be beneficial but not necessary for the role.

Future prospects:

The role offers long term security and the opportunity to progress into a permanent position.

Benefits:

• Away days – we’ll look to have a day out of the office at least once but hopefully a few times a year.
• Christmas – it’s a long year, so we like to give a bit of time back; depending on how it all falls, you may find you get a few extra days leave. Oh, and we have a party.
• Taking on new challenges and responsibilities – we’ve always had an agile mind, adapting to overcome obstacles. To do this, learning new skills and techniques is essential.
• Profit share – it’s simple, if the business has a good year, this should be reflected to our team members.
• Half day Fridays – we’re in pursuit of the 4-day week, we’re not quite there yet so we’re committed to the 4.5-day week. At 13:00 every Friday we down tools. There’s no impact on pay, holiday. It’s on us.
• Holidays – at Black Lab you get 25 days plus the extra days we give at Christmas as well as Bank Holidays. Oh, and you get an extra day for your birthday. We also insist on cake for your birthday, don’t worry we’ll bring the cake and candles.
• Flexible working – whether you’re wanting to work from home a few days a week or you’re looking to be completely remote we’re happy to find a way that works for all. If you have commitments such as childcare, we can find a solution that works for you.
• Dogs – we’re dog friendly, Basil is often in the office and available for cuddles and pats.

Training to be provided:

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Digital Marketer, with training in how to:

• Source, plan, develop and deploy digital content across a variety of channels including your website and social media.
• Execute multi-channel digital campaigns using online platforms.
• Monitor and evaluate channel and campaign performance using different analytical tools.
• Adopt a test and learn approach to digital marketing activities, making recommendations for improvement.