Digital Marketing Apprentice (Level 3)

Our values are a big part of who we are. They reflect how we work with our customers
and each other. We are very proud to have been recognised as a Great Place to
Work® and as a UK’s Best Workplace™ for Women, for Wellbeing and for Tech! We
are a diverse group of professionals and act as champions for each other. We
maintain an open, friendly and collaborative culture that is respectful of everyone’s
opinion and our growth mindset defines the way we think and act.

• Ensure that accurate, quality data is sourced and maintained to support digital campaigns.
• Provide reporting on digital campaign outcomes, opens, clicks and engagement.
• Undertake and share market, customer and competitor research to inform sales and marketing activities.
• Update and optimise web pages and content to ensure we maintain a high level of inbound leads.
• Support the execution of social media and email campaigns working closely with our Marketing Executive

• Pull data based on key criteria from our data and intent platform. With appropriate training and support segment and upload data into our Microsoft Dynamics CRM for use in key campaigns.
• Undertake data cleansing activities and sourcing where needed.
• Create and share reports on the impact of digital campaigns both email and social working closely with our Marketing Executive.
• Undertake market and competitor research to support our Senior Marketing Manager ABM &
  Propositions and produce regular updates to share with the wider commercial team including sales and marketing.
• Develop skills in SEO optimisation of articles and pages on our website using WordPress CMS with support from our Senior Marketing Managers, Marketing Executive and external agency to maintain our search ranking and provide a great customer experience.
• Support ordering of marketing collateral, give-aways, equipment and maintain levels of marketing stock.
• Produce social media posts and emails utilising digital tools and D365 Marketing platform.
• Additional reasonable marketing support activities as and when required

• # of appropriate contacts in CRM and quality & timeliness of data provided for campaigns.
• Accurate reports on outcomes of digital campaigns provided to deadline.
• Feedback on marketing insights provided to team and sales colleagues.
• SEO changes and website updates completed on time and impact on analytics.
• Digital campaign assets produced on time to expected standards

• The opportunity to develop your workplace skills and experience and help build the foundations of your future career at Xpedition.
• You will undertake the 15 month Level 3 Digital Marketing Apprenticeship with QA.
• 20% of your working hours will be allocated to study time for your Apprenticeship.
• Support from our trusted training provider – QA and colleagues.
• 25 days annual leave (plus bank holidays).
• Membership of company’s private health scheme on completion of probation period.
• 4.5% matched pension contribution on completion of probation period.
• Subsidised exercise (£25 per month)

• Potential – this is an Apprenticeship! We don’t expect you to come with all the skills and knowledge, but we do want positivity, enthusiasm and a desire to learn the job, and be committed to your apprenticeship studies.
• A passion to start a career in Digital Marketing.
• 3 ‘A’ levels (grade C or above) or equivalent qualification plus a minimum of 5 GCSE’s (Grade 5 and above)
• Strong administration and organisational skills
• Collaborative approach
• Attention to detail and the ability to work well under pressure in a fast-paced environment
• Good presentation skills
• The ability to communicate with people at all levels in a professional manner
• Ability to prioritise tasks and meet deadlines
• Comfortable with Microsoft Office, and remote working
• Good Excel, PowerPoint, Word and Outlook skills to intermediate level
• Experience of using a social media platform (desirable)
• Willing to commute to the Worship Street office on a regular basis

• Fast learner with a growth mindset
• Understanding of Microsoft Business Application Solutions and Cloud Services (desirable)
• Knowledge of Marketing Automation tools, Data management, CRM, CMS, Automation (essential)
• Confident communicator with colleagues, partners and customers
• Good standard of written and spoken English
• Presentation skills (desirable)
• Creative and communicative
• Aligned with our core values of passion, integrity and innovation
• Ability to switch between tasks and enjoys a fast-paced environment
• A team player is critical as we are a small team that supports each other.
• Ability to gain support for ideas and work collaboratively across the business