Digital Marketing Executive

Department: Business Development and Marketing

Responsible To: Marketing Manager

Join a team that makes real changes

Bevan Brittan is a UK-Top 100 commercial law firm providing a comprehensive range of legal services from offices in Bristol, Birmingham, Leeds and London.

The firm advises businesses across construction, energy & resource management, higher education and financial services, complementing the firm's market leadership within housing, local government and health and social care.

We currently employ over 500 people, including 80 Partners, and our award-winning teams provide construction, commercial, corporate, property, regulatory, employment and litigation (commercial and clinical negligence) legal advice.

Bevan Brittan is named among 'The Times Best Law Firms 2022' and has recently either won or been shortlisted for a number of prestigious awards.

We are driven by our 4 values: Relationships, Results, Reputation and Responsible. These give us a sense of purpose and ensure we always work collaboratively with clients and colleagues, continually improve, make the right choices and act with integrity.

Bevan Brittan is an equal opportunities employer and welcomes applicants from all backgrounds.

The Role

Based in Bristol with travel where required to other offices (infrequent), the Digital Marketing Executive will provide day-to-day digital marketing support to the firm. The role has line management responsibility for the Marketing Assistant and works closely with the Marketing Manager and Director of Business Development & Marketing to support the promotion of the firm in a wide range of markets including health, local authority, housing and energy and waste.

Objectives:

Reporting into the Marketing Manager, the role holder will provide support across all digital marketing channels in support of the firm's BD and Marketing activities which includes:

• Email, website, social media, video
• Support to other digital and non-digital channels as required

Main Duties:

• eComms delivery - Scheduling client ecomms, preparing and sending regular email campaigns, liaising with BDM colleagues and partners to deliver to agreed timeframes, and providing results/analytics as required
• Marketing data & database - maintaining the marketing database with up to date, accurate data, including adding, deleting and amending contacts/organisations; updating purchased and BB contact lists in line with data protection rules and timings outlined with data supplier; ensuring tagging is up to date; and other database administration.
• Website management & development - working closely with the Marketing Manager and web agency in the development of the website, for bug fixes, new features/functionality and new pages. Adding and editing content on the website via CMS, including news articles, legal updates, people profiles, imagery, video and documents, providing results/analytics as required. Includes program of SEO.
• Marketing projects and supplier relationships - management of small/medium projects such as website projects and acting as the main point of contact for day-to-day work with our website agency and marketing database supplier. Providing a supporting role to larger projects such as CRM implementation which will include data migration and subsequent decommissioning of the current marketing database.
• Social Media - creating and scheduling posts for LinkedIn and Twitter
• Line Management of the Marketing Assistant.
• Providing occasional support to the wider Marketing team as needed for:
  • Marketing Materials (Print & Digital) - production and delivery of brochures, booklets, flyers, event literature, bid documents, presentations, videos etc using a range of packages including InDesign, Illustrator, PowerPoint, Premiere. Work with our own internal and external printers to produce final printed documents, to meet tight deadlines.
  • Intranet - updating the firm's intranet pages

Person Specification

Experience:

• Demonstrable experience in a similar role (preferably in professional services environment);
• A proven track record of working to deliver successful marketing campaigns, particularly email marketing campaigns
• Experience in working with websites using CMS and familiarity with the processes for website development
• Experience in producing and reviewing content for all marketing material (including content for social media and the website)

Technical Skills:

• Email campaign management using an email marketing system such as DotDigital
• Experience working with marketing databases and/or CRM systems
• Confidence and experience in working with a content management system (CMS) such as Umbraco
• Knowledge of / interest in SEO and search tools such as Search Console
• Knowledge of / interest in web analytics platforms such as Google Analytics
• Knowledge of / interest in dashboard / data visualisation tools such as Looker Studio
• Proficient in MS Word, Excel and PowerPoint
• Confident communicating via Social Media (Twitter; LinkedIn) and using Social Media platforms (e.g. Hootsuite) and paid social media campaigns
• Ability or interest in learning Adobe Creative Suite (InDesign and Illustrator)

Personal Characteristics

• Strong oral and written communication skills working in a close team environment;
• Positive, enthusiastic and personable ("team player");
• Resilient - able to work independently and with multiple stakeholders on short deadlines;
• Willingness to learn and be adaptable to change;
• Organised and proactive with attention to detail and the ability to multitask
• Ability to project professionalism and maintain relationships at all times with internal stakeholders and external suppliers.

Education and training

• Educated to Degree level or with previous experience working in a Marketing or Digital role

Work-life Balance

We offer a substantial benefits package to all employees, which includes 25 days holiday (plus the option to buy up to an additional 5 days), a generous pension scheme and private medical insurance through Vitality (including "phone a GP service", discounted gym membership and 'Vitality' Partner discounts).

All of our people are entitled to a biennial private health assessment through Nuffield Health and are included in the group life assurance scheme. We also have an Employee Assistance Programme (free telephone support and counselling service) and a cycle scheme (Save Tax & NI on a bike for cycling to work).

Where possible, we want to offer all Bevan Brittan people flexibility to work their week in a way that suits them - we operate a hybrid working model based on the needs of our clients, teams and that of the individual. Our core business hours are 9am - 5:15pm Monday to Friday, however we are open to individuals working more flexibly around those times and would welcome a conversation with you if you have any questions.

Responsible Business

To us, being a responsible business is second nature; a core part of Bevan Brittan's identity, running through our culture and embodied by the clients we serve.

Bevan Brittan seeks to play an active role within its local office communities. Through regular fundraising events, support for local initiatives and annual charity donations at Christmas, we have established a culture of giving within the firm. In December 2021 we donated a total of £60,000 to our four regional office charities, with each charity receiving £15,000 to help fund their vital services.

Our current selected charity in Bristol is the Great Western Air Ambulance Charity.

We want to demonstrate our commitment to these causes through actions rather than words; colleagues from across the firm are already heavily involved, living and breathing the four pillars of our Responsible Business strategy:

• Community Engagement
• Environmental Sustainability
• Equality, Diversity & Inclusion
• Wellbeing

Collectively, these four pillars ensure we look after our colleagues' wellbeing; offer an environment in which all can progress on merit, regardless of personal circumstances or background; give something back to the communities in which we work; and protect the environment.

Bevan Brittan is proudly a carbon neutral firm. We have achieved the UN's Climate Neutral Now accreditation and our environmental sustainability plan is focussed on achieving our net zero carbon target.

Each lawyer has the opportunity to undertake pro bono legal work for local charities and not-for-profit organisations. This has seen colleagues support the Great Western Air Ambulance Charity (Bristol), Moseley Road Swimming Baths (Birmingham), Yorkshire Cat Rescue (Leeds), Great Western Credit Union (London), and several others.