Digital Marketing Lead

Digital Marketing Lead, Inizio

The Opportunity

Inizio unlocks the value of healthcare innovations by connecting the best strategic, analytic, and creative capabilities. Bridging scientific knowledge, market intelligence, applicable data, the latest tech and creative execution, Inizio helps its clients navigate the complex lifecycle of their assets and achieve outcomes at every important moment on its journey to patients.

Inizio has five specialist teams, each comprising the best companies that provide the depth, breadth, and scale to activate transformational change and reimagine health. We're a global partner with more than 12,500 experts operating in over 50 countries covering all major health and life sciences markets. We exist to solve health challenges and develop transformational ideas that positively impact human lives. Working at Inizio offers an opportunity to work for a game-changing company built with one goal. That is to redefine health and life sciences by empowering our people to inspire new possibilities that advance health and build brighter futures.

The Role

As Digital Marketing Lead, you'll build our digital footprint across Inizio to build our brands by providing the best platforms for global marketing activities. It's an exciting time to join Inizio, we're looking for someone to maximize new technologies and best practice to create a global digital marketing strategy to support our organisational strategy. You will be strategic and spot opportunities to develop our digital marketing strategy.

You will have the option to work from home, one of our offices, or a hybrid of the two.

You will report to our Head of Global Marketing and be responsible for line managing a Digital Marketing Executive and working collaboratively with the Global Marketing team.

Role Responsibilities

The Digital Marketing lead sits within the Inizio Global Marketing team with the remit to:

• Create the global digital marketing strategy across Inizio to promote our brands and help deliver our organisational strategy.
• Marketing Leads to enhance our online presence and create an optimal user experience.
• Plan the full range of digital marketing services, including SEO, content marketing, display advertising, on and off page optimisation, link building, social media, email marketing, PPC, & conversion optimisation.
• Evaluate latest technologies such as generative AI – providing expertise and perspective for adoption.
• Oversee our social media presence across all digital channels.
• Track, and share results, and using them to constantly improve brand awareness, familiarity, performance, and results.
• Report performance of all digital marketing campaigns and assess against goals.
• Identify industry insights and optimize spend and performance based on the insights to inform new growth strategies.
• Evaluate end-to-end customer experience across multiple channels and customer touch points including implementing experiments and conversion tests.
• Collaborate with agencies and other vendor partners.
• Promote a and customer experience that aligns decision-making.

What do you bring to the Role?

• Recent relevant experience as a commercially minded Digital Marketing lead in a global organization, with a specialty in managing multisite websites and creating ABM strategies.
• Experience in managing Hubspot and other marketing technology platforms in an enterprise environment.
• Experience with all digital marketing tactics including SEO, SEM, PPC, paid social and overseeing both CRM and automated marketing platforms, with experience with new technology and new ideas.
• A successful track record in defining KPIs and implementing in ways of working to improve and strategic alignment.
• A digital-first mindset, and the ability to create real impact and demand through the latest data-driven digital marketing tools.
• A passion for data-informed B2B marketing, and a track record in creating and implementing targeted marketing campaigns.
• Experience with project management, communication and data analysis, making decisions based on metrics.

Our Pledge

At Inizio, we value inclusivity, recognize the power of diversity and inspire the next generation of change-makers. We are an equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We strive to recruit from a diverse slate of candidates and foster an environment that provides the right conditions for long-term success. We welcome all applications regardless of race, color, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation and physical or mental disability

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