Direct Marketing Manager

Age UK’s award-winning fundraising team are recruiting for a Direct Marketing Manager to manage the Individual Marketing Acquisition programme. The key focus for this fantastic role will be to oversee the delivery of direct marketing campaigns that inspire donations from new supporters. These campaigns span a variety of channels, which will require you to be effective at budget, project, and stakeholder management. This post, in overseeing direct response campaigns, analysing audience response and fundraising performance, will play a vital role in generating income to support Age UK’s vital services.

You’ll also help improve our understanding of donor motivations, and your insights will help us to shape how we reach potential new supporters and attract them to our cause.

This is an exciting opportunity for an individual who has experience working in a direct marketing programme in a dynamic and fast-paced environment. In this role you will be able to develop your management skills, fundraising skills, strategic thinking and work as part of an ambitious and collegiate individual marketing team.

This role would best suit a marketing specialist who has experience acquiring new customers or supporters and driving incremental sales or income, as well as managing a team (desirable, not compulsory). Understanding/experience of developing engaging ongoing supporter journeys is desirable, as is proven multi-channel experience. We’re looking for someone who can coach, empower and motivate a team, whilst providing strategic direction.

Age UK has a hybrid working policy, so whilst this role is expected to work in the London office on Thursdays, the post holder can work from either the office or their home on the other days. The role may need to attend the office outside of Thursdays for meetings, but this is agreed with managers, usually with at least 5 days’ notice.

Must haves:

• A solid foundation of experience within the Direct Marketing Discipline.
• Proven successful experience of managing large complex direct marketing budgets and campaigns.
• Proven strategic and financial planning experience
• Experience of analysing and reporting on the performance of Direct Marketing campaigns
• Proficiency in the use of MS Office applications, particularly Excel and Word. Experience of using databases for reporting
• Numerical and analytical skills
• Ability to critically assess concepts and copy
• Ability to work on own initiative as well as part of a team
• Communication and interpersonal skills with the ability to work with people at all levels
• Excellent project management skills

Great to have:
Experience of line management and performance management (not compulsory)

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays
• Excellent pension scheme, life assurance, health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Heka Fitness & Wellbeing Benefit.
• You Did It Awards – recognition awards from £100-250.

Additional Information

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.