Director - Field Marketing

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks’ Software-as-a-Service (SaaS) provides customer experience and service management solutions that are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks counts 5000+ team members, 40,000+ customers.

Freshworks has received numerous accolades for its growth and innovation including ranking #16 in the prestigious Forbes’ Cloud 100 list, the Economic Times Startup of the Year, and listings on Gartner Magic Quadrants for CRM Customer Engagement, CRM Lead Management, Sales Force Automation & IT Service Management.

Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).

Freshworks is looking for a results-oriented, performance-driven marketing leader to drive regional marketing in the EU This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with central marketing support organizations.

We are looking for someone with significant experience leading regional marketing teams, a proven track record in supporting fast growth SaaS go-to markets, and robust experience in pipeline generating programs, campaigns, digital, and ABM while developing strong relationships and alignment with the business development and sales organizations.

Role and Responsibilities:

• Lead regional marketing execution (directly and indirectly) to drive pipeline growth and improve funnel conversion
• Collaborate with sales, business development, and customer success leaders to ensure strong execution and results
• Own strategy, development, and execution of targeted marketing programs that include, but are not limited to, demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing
• Collaborate with corporate, product, digital, and event marketing teams to ensure consistency across the Freshworks brand.
• Understand complex buying/selling processes involving multiple decision-makers for SaaS purchasing
• Track and measure all marketing programs and optimize resources against objectives and budget

• 10+ years experience in Cloud / SaaS enterprise application marketing (B2B)
• Proven track record in developing and executing integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
• Deep understanding of Account Based Marketing vs. Demand Generation at scale and when to execute what.
• Experienced people manager; experience working in global teams
• Strong Field and Partner Marketing background with solid experience in Digital Marketing
• Pipeline ownership and a close interlock with sales and business development are part of your DNA
• Confidence in budgeting, forecasting, modeling, waterfall, and conversion rate analysis
• Experience in going to market through partners is a strong plus
• Solid capabilities in working with diverse teams to implement global marketing priorities in the role.

These are some benefits you can expect from us in return:

• Company funded Life & Long-Term Disability insurance
• Learning & Reading budget of up to €1.000 per year
• Fitness budget of up to €30 per month
• Free yoga classes twice a week
• Fully stocked pantry with healthy fruits, snacks, gourmet coffee, and breakfast options
• Company Funded Employee Assistance Program (EAP) for both you and your family
• Cycle to work Scheme
• 25 days annual Paid-Time-Off (PTO)
• Discounted Tax Support Services

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.