Gifting Marketing Manager

• This is a full-time role, however flexibility in this will be considered
• We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
• The base location for this role is Greggs House, Newcastle upon Tyne, NE12 8BU. Ideally, you’ll live within one hour travel of this area

On a day-to-day basis you will be:

• Owning the proposition and developing this to a marketing leading proposition that delivers against targets as a part of our 5 year plan.
• To drive the Customer team in the development, implementation and performance measurement of the different gifting propositions.
• Manage the set-up of Gifting campaigns and creatives, working with a variety of key stakeholders’ products teams and with third party agencies.
• Manage the gifting operational budget and allocate resources effectively to achieve business objectives.
• Working alongside Performance & Planning colleagues to deliver media that drives awareness and sales for gifting propositions.
• Support developing creative campaign activations and working closely with our brand team to ensure all creative content is aligned to brand guidelines.
• Support in the optimisation of our sales & comms strategy across channels.
• Own the day-to-day relationship with key fulfilment partners, customer service and creative agencies to manage campaign set up for key occasions and gifting opportunities.
• Own the reporting of performance of all digital and shop sales channels and identifying the greatest areas of growth & opportunity for Greggs.
• Use marketing insight and gifting industry trends to help identify potential new ideas to improve our gifting proposition, ensuring the proposition remains competitive and relevant.
• Working with our insight teams to gather consumer feedback to inform future activity.
• Brief and manage all internal sign off processes for new creative asset approval.
• Work with our retail comms team to ensure any shop-based retail activity or promotions are appropriately planned and communicated.

You will fit right into this role if you are looking for an exciting new opportunity and have:

• A strong understanding of Marketing, e-Commerce & Retail Operations
• An ability to multi-task and manage priorities and deadlines.
• The drive to be a self starter who is able to work both independently and collaboratively within teams.
• Experience in managing budgets and allocating resources effectively.
• Experience of, and the ability to multi-task and work with multiple priorities calmly and at pace both internally and with agencies and third parties.

• A results focus with strong planning, prioritising and organisation skills

• Advanced IT skills including Microsoft 365, SharePoint, Word, Excel, Outlook, PowerPoint, and Teams

• Advanced Excel and analysis platform skills to support with analysis and the ability to work with large data sets

• Strong analytical and problem-solving skills with experience of analysing information and issues to identify current and potential problems and develop and implement workable solutions

• A good communicator, able to operate at all levels clearly and concisely with the proven ability to communicate complex data terminology so it is understood by the data owner and the business

• Enjoy being part of a hard-working team, sharing the same end goal, and celebrating results together

• The desire to be a part of an inclusive culture – recognising and valuing that difference is good.

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.

We have a fantastic opportunity to join the Planning & Performance team at Greggs.

You’ll be a key member of our the team within our Brand Function, and will take an ownership role over our B2C proposition from an end to end perspective. You’ll ensure our customer experience is as good as it can possibly be whilst owning B2C operationally, including day to day operations, logistics, supplier management, creative development and reporting.

The successful candidate will be responsible for developing and executing a comprehensive gifting strategy that aligns with our brand values and customer needs. You will be responsible for all parts of our B2C customer experience ensuring that our physical and digital gifting propositions maximises their potential - through smooth-running of all logistics including partners, fulfilment, customer service, budget/ cost centre management and performance assessment.

You’ll be working with teams across the Customer function and wider business in order to facilitate this growth and performance. You’ll have a unique opportunity to work with internal teams and resources to evolve the proposition and how we deliver a market leading solution to our customers. You will also manage the set-up of various Gifting campaigns working across different team, stakeholders, and external partners to help deliver various activations, as well as working closely with the brand team to ensure all creative content is aligned to guidelines and delivered on-time.

In order to maximise this opportunity, you’ll be someone who is able to balance between thinking & doing. You’ll be confident interrogating information leading to an understanding of behaviour at a customer level and across channels, using this to inform decision making as well as clearly summarising this to create a performance narrative for others.

A key part of your role will involve strategic & stakeholder relationships and how you can collaborate and deliver through others, whilst also personally manging day to day operations including reporting, analysis, measurement and performance.

You are highly organised and will have a proactive, hands-on style. You’ll thrive working in a dynamic environment and enjoy contributing towards building a fun and creative environment Greggs.

We can offer you:

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• Management Bonus Scheme which is worth up to 10% of your salary

• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

• Private Medical Insurance which is free for you and subsidised for your dependants

• Permanent Health Insurance which is a replacement income scheme

• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

• Defined contribution management pension scheme

• Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

• Colleague discount, up to 50% off our own-produced products

• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

• Career progression and learning and development

• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Cycle to Work scheme

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another