Global Brand Manager, Arla Pro UK - Leeds

Are you a strong leader, trusted and competent in Brand management, able to drive a visionary agenda and to effectively influence and deliver results in a matrix organization?

Then you should join us on our journey to make the Arla Pro brand a leading B2B brand in the Foodservice industry!

As our new Global Brand Manager Arla Pro UK you will be responsible to drive the development of the Arla Pro brand in the UK market and you will be an instrumental player in building the Future of Dairy in Foodservice.

You will be working very closely with the Foodservice Marketing Head for the UK and the UK Foodservice Marketing Team. You will also be a part of the Global Arla Pro Brand Manager community, being part of the Brand, Sustainability and Core Portfolio team in Central Foodservice, and you will collaborate with the other Brand Managers to bring to life ONE Arla Pro brand across the different markets, with scale and seamless coordination.

The role is based in Leeds, UK.

About the job

In this position as Global Brand Manager Arla Pro UK you will be reporting to the Arla Pro Brand, Sustainability and Core Portfolio Director and you will work in close collaboration with the Head of Foodservice Marketing in the UK. You will work to develop, drive and lead the Arla Pro Global Brand in the UK, though effective communication. campaigns and consistent Brand guidelines.

Among others, you can look forward to being responsible to:

• Build and develop a strong, distinct and consistent Arla Pro B2B brand in the UK and develop the local Marketing Activation plan for Arla Pro and Local Jewels, driving scale & effectiveness in the implementation of the new brand position and messaging house brand across relevant FS platforms in the UK market
• Adapt and execute in the UK market the centrally developed communication assets and collateral online and offline for the Arla Pro brand
• Adapt/develop local Digital Content on Arla Pro and work closely with Digital Marketing Manager to optimize and improve content based on analytics and learnings
• Own and activate the Sustainability strategy for Arla Pro in the UK, including activations, communication, campaigns, customer newsletters and events
• Manage all Arla Pro non channel specific trade shows, fairs, events and sponsorships, including local concepts that are driving the Arla Pro brand and all Arla Pro PR for the UK
• Responsible to lead selected UK relevant projects/initiatives/campaigns to scale beyond UK
• Agency management and Budget management for the local budget for the Arla Pro Brand in UK
• Arla Pro Brand guardian: guidelines deployment, asset catalogue, brand ambassador
• Brand Ambassador supporting the UK market to implement brand guidelines, promoting usage of content catalogue in the UK market and responsible to secure asset sharing
• Drive continuous efficiencies and process optimization to improve marketing ROI and identify and drive opportunities to scale Arla Pro content across markets and for best practise sharing across local markets
• Brand Tracking (Brand equity) and campaign analysis for Arla Pro Awareness campaigns in the UK
• Support driving selected internal brand engagement initiatives promoting and implementing the Arla Pro culture (courageous, imaginative and straight forward) in the UK market

Who are you?

Your leadership skills will be your key to success in this position. You are able to and experienced with working in large matrix organizations, where you effectively influence and motivate others.

Your CV includes experience from building global brands, leading communication campaign production for international brands and managing creative agencies.

Needless to say, you have a strong commercial understanding (past experience from markets could be an asset) and in addition, you have…

• Demonstrable experience in a Brand Management role ideally within an FMCG business
• Experience with working in an international matrix organization

• B2B experience is a plus, though not a must, but your passion for customer centricity and devotion to building brands in digital ecosystem is mandatory
• Experience in sustainability communication is a plus
• Have a holistic and strategic approach to your tasks and great collaboration skills

What do we offer?

You will be part of our foodservice organization, where our positive and collaborative culture will bring the best in you. You will join an ambitious and passionate team devoted to build up a professional foodservice organization and deliver value for our customers and our farmers. We live our Arla Pro values of being Courageous, Imaginative and Straightforward in everything we do.

For more information reach out to Talent Acquisition Partner Patrick Kilbride on pakil@arlafoods.com.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.