Head of Performance & Growth Marketing

The Opportunity

We are currently looking for a Head of Performance & Growth Marketing to join our growing Global Digital & Consumer Marketing team for Penhaligon's and L'Artisan Parfumeur (and more brands to come!) based in London.

Reporting into the Director of Consumer Marketing, you will sit in a vibrant, bright team of over 45 people who support the omnichannel business. This role has a team of 2 people to drive amazing 360 Media and CRM programmes - concept through delivery. You will own the Performance & Growth strategy for both Penhaligon's and L'Artisan Parfumeur as well as for a new skincare and lifestyle brand with a huge potential.

As the Head of Performance Marketing and Growth, you will be responsible for developing and executing innovative marketing strategies across various digital channels to drive growth and increase brand awareness. Your role will encompass both strategic planning and hands-on implementation, working closely with cross-functional teams to achieve business objectives. A deep understanding of digital channels, media, new/emerging channels and affiliates is essential to your success in this role.

What you´ll get to do

• Develop and execute comprehensive performance marketing strategies, aligned with the brand's objectives, to drive growth across all digital channels, including paid search, display advertising, social media advertising and affiliates.
• Partnering with agency to continuously analyse and optimise marketing campaigns to maximize ROI, increase conversion rates, and drive customer acquisition and retention.
• Stay abreast of industry trends, emerging technologies, and innovative marketing tactics to identify growth opportunities and explore new channels for customer acquisition and engagement.
• Lead and manage the team providing guidance, and training to foster their professional growth and drive exceptional performance.
• Collaborate with internal stakeholders; ecommerce trading team, brand and creative teams, to ensure marketing initiatives align with brand positioning and messaging to maximise impact and storytelling moments.
• Drive data-driven decision-making processes, leveraging analytics and performance metrics to monitor campaign performance, identify insights, and make strategic recommendations.
• Build and maintain strong relationships with external partners, agencies, and affiliates to optimise collaborations and explore mutually beneficial growth opportunities.
• Provide regular reports and updates to the executive team, highlighting key performance indicators, growth metrics, and actionable insights.

We´d love to meet you if you have

• Proven experience in performance marketing, growth hacking, or a similar role within the luxury goods industry.
• Strong expertise in digital marketing channels, including paid search, display advertising, social media advertising and affiliate programs.
• Demonstrated track record of successfully driving growth and achieving business objectives through strategic marketing initiatives.
• Proficiency in data analysis and interpretation, with the ability to leverage analytics tools and metrics to optimise campaign performance.
• Excellent leadership and team management skills, with a proven ability to motivate and inspire a team towards high performance.
• Innovative mindset, with a passion for exploring new channels, technologies, and trends to drive growth and stay ahead of the competition.
• Exceptional communication and collaboration skills, with the ability to effectively engage with cross-functional teams, stakeholders, and external partners.
• Strong project management abilities, with a focus on prioritisation, planning, and execution to meet deadlines and deliver results.
• Deep understanding of the luxury goods market, consumer behaviour, and the competitive landscape.
• Experience working with international markets and managing multilingual campaigns is a plus.
• Familiarity / passion for luxury fragrance and skincare products is highly desirable.

A few things you´ll love about us