Junior Social Media Manager

WELCOME TO KFC AND YUM!

WHO ARE KFC?

Colonel Harland Sanders opened the first KFC in Corbin, Kentucky in 1938. He started with one store, 11 herbs and spices, and an idea. From there our incredible brand and product grew to what it is today.

KFC first came to the UK in 1965 with our first restaurant in Preston, Lancashire. Today we are a billion-pound business with over 900 restaurants run by our 28,000 restaurant team members. Our headquarters are based at the Restaurant Support Centre (RSC) in Woking, Surrey – a 24-minute train from Waterloo. Of the c.900 restaurants in the UK, 900 of our restaurants are owned and operated by 40 franchise partners; the remaining 50 are company owned and run.

We are proud to have received a number of accolades in recognition of our commitment to our employees, including being named as Britain’s Top Employer three years running. To work for KFC is to be part of one big family.

WHO ARE ‘YUM!’?

KFC is one of the 3 brands operated by our parent company Yum! along with Pizza Hut and Taco Bell. We are the world’s largest restaurant group with over 40,000 restaurants across the globe.

Yum! isn’t your average Fortune 250 company. We like to do things a little differently. From our world-famous culture of fun and recognition to our focus on your career potential.

OUR CULTURE

BREAKTHROUGH RESULTS, TEAMWORK AND RECOGNITION

We believe that our success is driven by the power of our employees working in unison with a shared set of common goals and values. We are very proud that KFC UKI is recognised as a key market not only in terms of profit and innovation but also for the talent we grow and develop for Yum!.

We invest heavily in our people and helping them drive their personal development. As part of this we give each of our managers in the business the opportunity to go through Heartstyles. Heartstyles is a tool and strategy to measure and manage culture, building people’s self-awareness and helping them to transform their behaviours. This tool can then be used in coaching conversations you have with your team and line manager and to help build effective individual development plans.

We celebrate success every day and to us recognition is much more than just saying thank you- it is about really celebrating achievements, milestones and behaviours. One of the ways we do this is through our own personal recognition awards.

As a company we take our corporate social responsibility very seriously and encourage our employees to ‘give something back’ through companywide charity efforts.

As an equal opportunity employer, we embrace individuality and diversity. We employ irrespective of background, age, ethnicity, colour, gender, disability, sexual or religious orientation and marital status.

MORE ABOUT THE ROLE

We are on the lookout for a brilliant Junior Social Media Manager to join our award-winning Fame team, part of the wider KFC Marketing team.

We’re looking for someone who can drive fame for KFC by leading distinctive, disruptive and culturally-relevant activations across our social platforms. Someone who genuinely understands the power of social and how it works. We want KFC to be naturally embedded in culture and in an authentic and credible way, not by simply forcing our way into people’s newsfeeds.

We’re on the hunt for a witty, dynamic and creative person who has their finger firmly on the pulse of culture and can deliver weekly content which helps position KFC within trending topics and relevant moments – whether it’s the latest movie releases, gaming launches or major sporting events. The successful candidate will have a strong eye for Social and PR opportunities, effective writing skills and the ability to move quickly to help us make headlines!

But this shouldn’t be one-way. We’re after someone with strong editorial and community management skills who can keep the conversation going and keep our followers entertained. Oh, and our competitors can sometimes love a bit of banter, so be ready for that too.

Alongside this, we’ll need your support across our exciting brand campaigns and supporting our PR & Activations Manager with influencer campaigns and content, as well as regular content performance reporting.

This is a unique opportunity to work within a growing, award-winning Marketing team at one of the largest, best-loved brands in the UK. You’ll work closely with our Social and PR agencies who are always coming up with distinctive and disruptive ideas to land our Social work in the press!

Did we mention there may or may not be chicken involved?!

WHAT YOU'LL DO

• Lead ‘Fame’ across KFC’s social channels by delivering distinctive, disruptive and culturally-relevant activations and campaigns, aligned to KFC’s cultural pillars.
• Responsible for identifying and reacting to breaking moments and trends. Always being on the lookout for proactive opportunities for us to react in a distinctively KFC way.
• Managing the content calendar - planning, scheduling, copywriting and coordinating delivery of social content across an integrated agency network.
• Building reports to share results back to the business offering insight and learnings, including monthly content performance reporting. Working with our agencies to act on learnings and findings.
• Work with the Social Media Manager and the media agency to plan and manage media spends.
• Support key brand campaigns and activations aligned to wider marketing objectives
• Support the PR & Activations Manager with influencer campaigns and content.
• Lead daily community management across all platforms to drive brand love and working with our Care Squad team to better our guest experience.
• Develop and maintain relationships across a network of agency partners, including day-to-day agency management.
• Raise the profile of social and digital within the wider UK business.
• Most importantly, entertain and have fun with our followers. We have masses of devotees who can be our biggest spokespeople!

WHAT WE'D LOVE FROM YOU

• Experience working in Social Media for either an agency or in-house, with prior experience managing internal and external relationships with key stakeholders.
• A complete natural with all social media platforms.
• Strong copywriting skills. The candidate needs to be able to adapt instantly to KFC’s tone of voice with flawless grammar, spelling, punctuation, and attention to detail.
• Previous experience with photography or using photo editing software.
• As part of this role, you may be encouraged to assert your expertise and use data to back up your ideas, with blue sky thinking. Good analytical skills and previous experience using social analytics tools would be a massive benefit.
• We really want someone who is passionate about the brand and shows great initiative in identifying the right moments or trends for us to go after… impress us!

ABOUT YOU

• We’re looking for someone who is solution-driven, meaning you’ll be inquisitive, tenacious, and determined... always looking for new ways to deliver ground-breaking work and position KFC within culture.
• Great creative judgment mixed with maturity, flexibility and resilience are key qualities that we’re looking for.
• We’re looking for a team player who will truly embrace our amazing company culture, gets involved with various initiatives and enjoys working in a fast-paced environment.
• A huge part of Yum! is our internal culture and it’s something that we genuinely pride ourselves on. A key part of this is being able to recognise and celebrate the successes of the company and our peers as well as constantly striving to work together for better results.
• You’ll need to be someone who always remains positive and motivated, inspiring colleagues to maintain a similar attitude.
• There may occasionally be stressful times with this job! We’ll need you to show patience and be able to make judgment calls under pressure.

WHAT WE CAN OFFER YOU

REWARD, PROGRESSION AND LOTS OF RECOGNITION

A career with KFC offers much more than just fantastic earning potential. We reward achievement with amazing incentives and benefits, including;

• Company and performance related bonus
• Generous pension with up to 11% company contribution
• Private healthcare with the option to increase to include family cover and extra dental cover
• Annual holiday allowance starts at 25 days with the option to buy or sell up to 3 extra days per year
• After 5 years’ service, annual holiday allowance increases to 30 days
• Study support may be available for job-related qualifications
• Competitive maternity leave and flexible return to work options
• International career opportunities across Yum!
• Pick n Mix Benefits, options include gym membership, health screening and travel insurance

KFC is also a very sociable company and we strive to incorporate our company value of fun whenever we can. Our teams regularly enjoy nights out with their colleagues- including pay day drinks, weekly netball and football matches and each year we organise a big Christmas party to celebrate the successes of the year.