Id Job: 316e354
This role sits within the Global Performance Marketing Team at The Body Shop and support's the Head of Marketing & Campaign Analytics to provide detailed marketing, campaign and customer insights. Develop marketing reporting and dashboards to improve insights and understanding across the business. Be responsible for supporting the acquisition and retention teams to understand the overall delivery of new customer acquisition and retention across the business. Take overall responsibility for leading on marketing and campaign insight - including analysing and interpreting data; understanding customer behaviour and developing customer segmentation strategy; making evidence-based recommendations; and delivering reports and presentations in accessible ways to business stakeholders to help meet business goals
Support the Head of Marketing & Campaign Analytics to develop marketing and campaign analysis globally by constantly improving methodologies and dashboards to refine and improve insights.
Help support the acceleration of marketing analytics through integration with cross functional teams in global and local teams, delivering analytics best practice at all times and deliver best in class insights from the analytics tools and reports. Contribute to key global and local projects (attribution modelling, multivariate testing, website optimisation).
Be responsible for supporting on the delivery of monthly campaign and marketing analysis and activities. Take responsibility for delivering key insights to the wider Global Marketing Team, further drive development of insight packs and present these to the wider audience. Support delivery of a clear narrative explaining the impact of activities with actionable insight for global marketing colleagues.
Deliver insight into areas for channel development – across Ecommerce, Retail and TBSAH. Deliver the analysis customer behaviours, through both marketing and channel activity and provide insights for optimisation and improvement.
Provide analysis to deliver the customer strategy. Work with analysts in the team to build up a broader picture of customer activity and business implications.
When Anita Roddick founded The Body Shop in 1976, she had a vision. Business as a force for good – that’s us. Over 40 years later, we’re proud to be pioneering cruelty-free beauty every step of the way. We’re the original ethical beauty brand. We’ve got a thing for empowering people and enriching our planet. We’re all about keeping it real, in every way possible. Our activist roots remain a huge part of everything we do, from our iconic window posters to our vegetarian products to our infamous campaigns. We’re never afraid to stand up and speak the truth. We like to do things a little differently around here.
The Body Shop, along with Aesop and Natura, is part of Natura & Co, a global, multi-channel and multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. Group owner Natura is Brazil's number one cosmetics manufacturer. Sustainable development has been the company's guiding principle since it was founded in 1969. In fact, this is an incredibly exciting time for The Body Shop. We’re fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who’s not afraid to mix things up.
At The Body Shop, we firmly believe that equality is a human right and that all people should have an equal opportunity to pursue their dreams and aspirations. We are committed to attracting, developing, and retaining the very best people by offering a creative and inclusive workplace where talent is recognized. We value diversity and consider all applicants for employment without regard to race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status or disability status. We are proud to have a number of different active employee inclusion networks that serve not just as catalysts for change, but also to build a spirit of diversity, equality, inclusivity, and provide safe supportive spaces for engagement and solidarity for members of these communities. The Body Shop is also committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs and activities. To request a reasonable accommodation, please let us know in your application or email us at uk.recruitment@thebodyshop.com
