Marketing Campaign Executive

At AAT it’s our mission to make it possible for more people to experience the opportunities a career in finance brings, through our accessible qualifications and supportive community.

We are the UK’s leading qualification and professional membership body for vocational accountants. We pride ourselves on providing practical qualifications that meet the needs of both employers and employees, as well as products and services to support our members and customers throughout their careers.

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Term: Permanent

Hours: Full time (35 hours per week)

Salary: £34,984 per annum

Location: We have hybrid working in place, with 1-2 days per week, in our office in Canary Wharf.

Job Description: Marketing Campaign Executive March 2023.pdf

What exactly will you be doing?

In this role, you’ll plan and deliver multi-channel marketing campaigns for both B2C and B2B audiences, with a particular focus on promoting qualifications, events and training. You’ll demonstrate your strong copywriting skills and marketing expertise to produce effective campaign pages, emails, direct mail, video and other campaign assets. This will involve briefing and working alongside the Design, UX, Online Community, PR, Events and Content teams to ensure a coordinated approach. You’ll report on performance and make recommendations for future activity.

You’ll also produce engaging communications that support our customers, such as regular email newsletters.

Major objectives

• Delivering effective multi-channel marketing campaigns to various AAT customers, ranging from students to employers.
• Promoting qualifications, events and training to help our customers reach their career goals
• Ensuring customer insight, feedback and research is utilised to maximise campaign effectiveness.
• Delivering engaging communications that ensure the AAT brand is respected and valued.

What are we looking for?

• A confident, enthusiastic marketer with strong customer focus and brand awareness.
• Solid experience in producing insight-based, results-driven marketing campaigns.
• An effective team player with excellent communication skills, able to quickly build strong relationships.
• Ability to deliver campaigns on time and on budget, taking a creative yet data-driven approach.
• Excellent copywriting abilities and attention to detail.
• Experience in using email service providers such as HubSpot.
• Experience in events promotion, or producing campaigns relating to education, training or professional development is desirable but not essential.

What are the benefits?

At AAT we believe in treating our staff well and this is reflected in our wide-ranging benefits, which include:

• Hybrid working (1-2 days per week in our London office) and opportunities for further flexible working
• 25 days’ annual leave, increasing one day per year up to a maximum of 30 days plus bank holidays
• Great pension scheme, life assurance, and critical illness cover
• Health cash plan
• Regular wellbeing initiatives
• Enhanced maternity and shared parental leave contributions of up to 6 months’ full pay depending on the length of service
• Cycle2Work scheme and much more

Closing Date: The planned closing date for this role is 17 July 2023 at 10.00, however, we reserve the right to close the role earlier than planned.

It’s an exciting time to join AAT and we would love you to join us on our journey. In 2022 we achieved one-star company status in the Best Companies survey, and we have recently launched our strategy to 2030.

We are committed to being an inclusive and welcoming place to work. We encourage applications from diverse candidates and make recruitment decisions based on skill and experience. We have a Diversity and Inclusion (D&I) Champions group, which leads on our D&I strategy and organise events to celebrate and raise awareness. We are a disability-confident committed employer and have signed up to the Race at Work Charter. We have also signed up for the Women in Finance Charter, and in 2022 we exceeded our target for appointing females into senior positions.

Come and help us to make AAT an even better place to work!

Interested?

To apply please submit a copy of your CV and covering letter. Please note, that applications without a covering letter will not be considered.

If you have a disability, need further support, or reasonable adjustments to assist you in our process, please contact us at hr.enquiries@aat.org.uk or by calling 0207 735 2468 and asking for a member of the HR team.