Marketing Consultant - ICS

Are you a self-starting Marketing Consultant who wants the opportunity to be involved in service delivery in support of NHS front-line care? Then this could be right up your street!

Working as part of the Marketing and Communications Integrated Care Systems team, and in collaboration with various in-house teams and external agencies, this broad-based role will be responsible for crafting, developing and delivering marketing strategies to achieve the income-generation, reputation-building and awareness-raising objectives of our ICS programme!

Primarily home based, but ideally located within one hour’s travelling distance of our Leeds office. Additional UK travel may be required occasionally.

What you will be doing:

• Development and delivery of online and offline, market and account-based, marketing strategies and multi-channel campaign delivery including social media, PR, webinars, email campaigns, collateral development, web, and events
  
• Development of compelling content for a range of audiences including clients and prospective clients, key collaborators and colleagues
  
• Collection, reporting and evaluation of activity against agreed KPIs to demonstrate impact and value
  
• Collaborating with in-house graphic design, the direct sales team, and other marcomms colleagues to optimise results
  
• Developing market insights to highlight opportunities to meet client needs via both existing product ranges and product and service development
  
• Engaging and building relationships with internal stakeholders and external knowledge sources to build an in-depth understanding of the business, its strategy and products, and the broader market in which it operates
  
• Contributing to the review and revision of our marketing processes to help us define the art of the possible, drive efficiency and increase market penetration

What you will bring:

• Marketing degree or similar qualification
  
• Proven experience of developing, delivering and evaluating successful marketing strategies in a B2B arena
  
• Strong stakeholder leadership skills, and the presence and personality to engage with, and influence, internal and external stakeholders at all levels
  
• The ability to prioritise between sometimes competing projects, and the project management expertise to deliver optimally against multiple priorities at pace
  
• Demonstrable experience of writing and developing accurate, compelling content for a range of audiences across a variety of channels
  
• Creative thinking, flair and a good eye for design
  
• Proficiency in applicable software and programs – MS Office, digital marketing platforms, design and social media tools

It would be good if you had:

• NHS/ public sector experience

Contract Type: Permanent
Location: Leeds
Security Clearance Level: BPSS
Internal Recruiter: Rachel
Salary: Up to £38,000
Benefits: 25 days annual leave with the option to buy additional days, 4 x death in service benefit, pension, and generous flexible benefits fund 3% (can be taken as a cash option), annual bonus of up to £500

Loved reading about this job and want to know more about our company?

NHS Shared Business Services (NHS SBS) was built by the Department of Health and Social Care to deliver corporate services to the NHS. An outstanding joint venture with Sopra Steria, a European leader in digital services and software development, we make life easier for NHS employees, patients, and suppliers, and deliver value for money to the taxpayer. Proud members of the NHS family, we provide finance & accounting, digital, procurement and workforce services to more than half the NHS in England, and our solutions are underpinned by groundbreaking technologies and our teams’ expertise, in-depth understanding of the NHS, and dedication to service excellence.
We share common values and unity of purpose with the rest of the NHS family, are committed to being a force for good, and are dedicated and empowered to act responsibly and sustainably at organisational, team and individual level.

Come and join us on our journey!