Id Job: 3176774
Opportunity ID
287
The Marketing and Audiences team work to ensure IWM’s brand story is interpreted by current and new audiences in a clear, relevant and compelling way. Working with an audience focused and data-led approach, the marketing team are responsible for delivering IWM's Audience Growth Strategy. They understand who our customers are, what motivates them to interact with us and how to drive retention and loyalty.
Marketing and Audiences have responsibility across all five branches of the museum (IWM London, IWM North, IWM Duxford, HMS Belfast and Churchill War Rooms). They are well connected and proactive, working collaboratively within the museum to ensure we tell a consistent story. They play a leading role in the engagement of all business-to-consumer (B2C) audiences and an advisory role to all other groups.
Their main responsibilities are:
In this role, you will have a key role to play in achieving the marketing team’s audience growth and retention targets.
With some experience of having worked in a marketing team and a solid understanding of the marketing mix and audience segmentation, you will work to support the meeting of visitor and commercial targets for all five branches, including our family programming, temporary exhibition programming and permanent galleries/displays at IWM London and IWM North, as well leading on the campaigns for our mid-level commercial products and experiences. Working closely with the wider marketing team, you will ensure a joined-up approach to all activities, customer journeys and targeting.
For a full list of duties and the person specification (which your application will be marked against) please view the Job Description
July 9th 2023, 9:00 AM
Interviews for this post are planned for the week commencing 17th July 2023
The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:
A basic check, which shows unspent convictions and conditional cautions.
IWM is committed to a policy of Equal Opportunities.
We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.
Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.
At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.
