National Trainer - Designer Fragrance Brands

National Trainer – Designer Fragrance Brands

MISSION

Deliver a robust education and events program, supporting all brands and retailers within the Shiseido Designer fragrance brands group portfolio – including product skills and selling/service/eventing techniques to drive the business and meet productivity goals.

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in this buoyant market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1. Leverage our unique portfolio of Beauty brands across all 3 categories

2. Stay agile and capture new retail opportunities

3. Customer-driven decisions

4. Create a great place to work in Beauty

Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally.

Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and also the spectacular launch of Clé de Peau Beauté in Harrods and H-Beauty. Drunk Elephant joined our portfolio at the beginning of 2021 bringing its unique tone of voice together with its amazing formulations. In 2023 we are planning to launch ULE a newly created Skincare brand with breakthrough credentials around Sustainability, as well as expanding Gallinée, our most recent acquisition from 2022 and specialized around skin microbiome.

We are also growing fast in Fragrance with brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

Our clients include high-street retailers such as department stores, drugstores & chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.

ABOUT DESIGNER FRAGRANCES

Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the edgy Zadig&Voltaire to the sensual and effortless delicacy of Narciso Rodriguez; and the intriguing mix of natural and sophistication in Issey Miyake. In selected distribution, we also have the unique collection from the extraordinary perfumer, Serge Lutens and more to come to the market.

BRANDS

• Issey Miyake
• Narciso Rodriguez
• Serge Lutens
• Zadig & Voltaire
• Tory Burch

ORGANISATION

Reports to: Anna-Marie McCann Ellerington, Education and Events Director

Job Location: Field

Contract type: Permanent

MAIN RESPONSIBILITIES

• Working in partnership with UK&I Designer Fragrance brands marketing teams, deliver fragrance education to owned and shared BC’s
• Adapt EMEA education materials for local market relevance and conduct brand training programs for both Shiseido employed and retailer consultant teams.
• Onboard all owned fragrance consultants with product knowledge and selling behaviours to enable them to consistently achieve and exceed sales and service goals in line with published brand expectations.
• Working in partnership with the retail team, ensure fragrance consultants main engagement by planning & executing ongoing activations such as fragrance seminars and new product launch activities
• Support & deliver all retailer engagement activities in accordance with National Account Managers retailer agreements
• Manage all retailer conferences and roadshows in accordance with National Account Managers retailer agreements to deliver dynamic and engaging presentations and content

TRAINING TOOLS & PROGRAMMES

• Adapt, manage, and maintain training assets provided by Regional Head Office to ensure best fit for UK local market needs
• Oversight of Beauty Genius App & BC Facebook community to maintain engagement and promote best practices
• Support field & commercial teams (ASEM’s/BDM’s/NAM’s) with ongoing training around product launches/events & in store BC coaching for owned and retailer consultants- average 2-3 days a week
• Provide training materials for non-consultant Boots doors to support the field team in achieving sales targets
• In partnership with retail, lead the creation of tools and workshops in response to in-store learning and needs of the business
• Support PR, retail, and commercial teams at customer events to maximise brand experience and event productivity where required

ADDITIONAL RESPONSIBILITIES

• Oversight of UK fragrance training budget in partnership with Assistant Manager Education & Events
• Submit monthly accurate travel and expense reports with receipts
• Complete & submit Training plans and recaps to the Education and Events Director
• Manage own diary in accordance with business needs

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Previous experience at Field Trainer level or above
• Knowledge of the fragrance and cosmetics industry
• Highly developed presentation skills across a range of training mediums and group sizes; including internal and external participants
• Able to facilitate training seminars, ensuring maximised participant learning and understanding of content
• Demonstrable excellent relationship building, collaboration and communication skills.
• Ability to show agility with the changing needs of the business, excellent organizational skills and a keen eye for detail
• Experience of different store group environments to understand how to leverage the best results within different retail partnerships
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Ability to travel across the UK and occasionally Internationally
• Experience of different store group environments to understand how to leverage the best results within different retail partnerships

• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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