Senior Direct Marketing Executive

The Age UK Legacy Marketing team is expanding, and we are excited to be recruiting for an additional Senior Direct Marketing Executive to join our award-winning Fundraising Team. There has never been a more important time to join Age UK.

Against a backdrop of a broken social care system and with millions already turning to Age UK for help, older people are amongst those hardest hit by the pandemic and the current cost of living crisis. Calls to our trusted Advice Line have doubled and requests for telephone friendship have trebled.

We are investing in an ambitious Fundraising strategy to help us deeply engage more supporters and partners in our work, so that we can be there for the millions of older people who need someone to turn to.

About the role:
We’re looking for a direct marketing professional to join our small yet dynamic Legacy Marketing team. You’ll be working across a variety of marketing channels, such as TV, Digital and Direct Marketing, to deliver acquisition campaigns and provide engaging supporter experiences based on audience insight. This is an exciting opportunity for an individual who enjoys the challenge of multiple projects and has experience working in a dynamic and fast-paced environment. In this role you will need excellent understanding of marketing, experience acquiring new customers/supporters and managing large direct response campaigns.

In this role you will be able to further develop your skills by managing our large multichannel campaigns, using research and audience insight to optimise activity, and new product/journey development, whilst making a significant difference to older people most in need.

The role is ideally suited for someone who is collaborative, highly organised, has a keen eye for detail and is looking to grow within an exciting and ambitious fundraising division. The Legacy Marketing team is ready to embark on a period of growth and we’re eager to find someone who can join this challenge.

This is an exciting hybrid opportunity, offering flexible working between home and a central London co-working hub.

Must haves:

• Proven successful experience in direct marketing.
• Proven successful experience of managing large complex direct marketing campaigns.
• Proven successful experience in budget management.
• Proven successful experience of writing and editing copy.
• Proven successful experience of managing internal and external stakeholders through various processes including sign
• Proven successful experience of building great working relationships with internal teams to encourage a culture of collaboration.

Great to have's:

• Strong IT skills. Proficient in the use of MS Office applications, particularly Excel and Word.
• Numerical and analytical skills.
• Ability to work on own initiative and be proactive.
• Excellent interpersonal skills with the ability to work collaboratively with people at all levels.
• Excellent project and time management

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays
• Excellent pension scheme, life assurance, health cashback plan and EAP.
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan.
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Heka Fitness & Wellbeing Benefit.
• You Did It Awards – recognition awards from £100-250.

Additional Information

For a full list of benefits please click here https://www.ageuk.org.uk/about-us/jobs/employee-benefits/

Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We guarantee an interview to disabled candidates who meet the minimum criteria. We welcome requests for flexible working.

Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.

Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.

Age UK politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.