Senior Events Sales Manager

Join the Birch Community in Selsdon as Senior Events Sales Manager.

Who are Birch Selsdon?

We’re glad you asked! Birch is a challenger hospitality brand that believes in putting wellness, craft, and nature at the heart of everything we do. Birch creates spaces where you can rest, explore, connect, work, taste, move or dance as you wish – all in one place.

Each space is designed to act as an escape from urban living, a chance to release and reset, free from the judgements, expectations, and constraints of daily life. Employing art, food, health (mind & body), craft, music, and nature as our brand pillars, think Summertime pool parties at the Lido, ceramics workshops in our in-house pottery room or a boutique spin class in our Wellness Centre. Birch Selsdon and the team would love to welcome you on this journey.

Birch Selsdon has 181 sleeping spaces, working destinations, 2 restaurants, Vervain our all-day dining concept and Elodie, our fine dining restaurant both headed up by Executive Head Chef Lee Westcott. We have a selection of bars, wellness centre, pottery, craft destinations and lido, along with our 200 acres of rewilded land, where cows, pigs and deer roam free, and our horticulture team grow fruit, vegetables and herbs that will be foraged to use across the site. What really makes Birch special is our people, aligned to lovingly take care of the land and hotel that we are the ambassadors, and custodians of.

Are you ready for an adventure?

As Senior Events Sales Manager you will provide help and support to the team through coaching & mentoring, delivering training and by leading by example when it comes to role execution. You will be the driving force behind converting enquiries into bookings and putting together bespoke programs for our clients. You will be overseeing the reactive sales team to convert enquiries and also overseeing the planning team to deliver exceptional meetings and events for our clients. You’ll be the first point of contact and will be sharing our incredible offering, personality will be key! It’s an exciting time to be part of the founding team for this disruptive new lifestyle offering.

Who are you?

• This role will energise and drive the team with closing days, demand generation weeks and other sales initiatives. There will be a focus on driving standards across the team which includes but not limited to; BEOs quality, maintaining & evolving E-proposals, event satisfaction surveys / shop call results, data tracking (promotions & cross sells) and financials - post masters (PM’s), deposits payments & schedules and monthly hotel credit meetings.

• Leading the onsite reactive team, you’ll be responsible for overseeing the events inbox and ensuring the team is responding to enquiries in a timely manner (within the 24hr response time)

• When applicable, liaising with the client to coordinate all aspects of their event, from original conversion through to the actual event, keeping them updated on all developments and proactively actioning requests.

• Developing an excellent rapport with all clients, remaining accessible to them through the event coordination and execution ensuring seamless communication between departments and adhering to the hotel’s standards and exceeding guest’s expectations.

• Coordinate and monitor event timelines and ensure deadlines are met.

• That the team are prioritizing bookings based on client’s turnaround time & revenue potential

• Maintain the highest standards of the meetings/group booking process to ensure a positive guest experience.

• Ensures accurate and complete entry of all necessary data and group blocks in opera database program.

• Weekly & Monthly Reporting contribution for commercial meetings and Month End Packs (forecast and pace reporting).

• Always maintain good function diary management, including client details, up to date activities, a moving pipeline, chasing and conversion carried out as a weekly task.

• Execute the Sales Strategy for Group and Event Sales, addressing need periods, blackout dates and wider hotel activations.

• Ensuring that all daily activities are carried out and updated, and guest requests are identified & communicated to the relevant departments via the team in a timely manner.

• Carry out any necessary client negotiations and use creative conversion tools to secure business in line with the objectives of the department.

• Constantly review our offering and our competitors to stay ahead,

• Ensure contracts and pro-forma invoices are sent within 48hrs of a client confirming their event, ensuring adherence to the deposit, liability and cancellation guidelines in line with company policy.

• Display a keen understanding of BIRCH brand values and identify new and further business opportunities and partnerships, sharing leads with Marketing and Proactive teams.

• Contributes to production of event collateral that showcases the product to potential clients.

• Ensure team conversion ratio is met/exceeded.

• Keeps up to date with the hotel facilities and amenities, communicating to the team and ensuring the hotel benefits are communicated to the guest at time of booking.

Qualifications and experience
3-4 + years in a similar role
Creative Seller who likes to ‘share’ not sell
A positive attitude and team player mentality
Revenue-driven.

Experience using Delphi.

Key words

Positive

Confident

Good Listener

Creative

Check out some of our Birch Benefits to help you play hard…

Free Gym Membership

30% discount across all food and beverage outlets in all Birch Hotels

Stay with us from £65.00 Bed & Breakfast in all Birch Hotels

Learn a new hobby in our pottery studio.

Holiday that increases with your length of service (up to 5 additional days)

Use of the Lido to get your laps in or relax in the sun.

Party with Birch in our Birch Team Socials where we kick back, relax and celebrate.

Discounted treatments in our wellness centres

Cycle to work and tech schemes.

Healthy and nutritious meals on duty

Working amongst friends

A collaborative, supportive work environment

A place where your opinions and views are welcome and appreciated.

Access to fresh air and open spaces

Plus, many-many more!!