Senior Global Brand Manager

THE ROLE

RESPONSIBILITIES

• Act as brand guardian to ensure adherence to brand identity and guidelines, aligning with direction given by the Global Brand Director and Global Head of Creative Services.
• Collaborate with the Global Head of Content and Global Head of Proposals to project Sotheby's unique heritage, ecosystem and commitment to innovation.
• Optimise client cultivation via Sotheby's Preferred and Sotheby's Talks, managing all promotional elements and maximising reach where appropriate.
• Structure the annual marketing calendar, overlaid on our sales calendar, art fairs, and major exhibitions, in conjunction with the Global Brand Director. Cross-check with Chairmen and Departments to align focus and priorities.
• Align platforms and resource allocation with the Fine Art division, departments and regions for business getting and sale promotion.
• Develop distinctive annual brand campaigns, including major anniversaries and art world events, with the Global Brand Director and Regional Directors of Marketing. Ensure implementation worldwide, in particular the Editorial Board.
• Support the Head of Equity and Impact on any CSR initiatives.
• Amplify Sotheby's Services such as Valuations and Restitution, establishing best practice for Valuations Days and developing seasonal campaigns where necessary.
• Manage on-going relationships with strategic media partners and external talent, leveraged across events and content.

IDEAL EXPERIENCE & COMPETENCIES

• Bachelor's degree
• 7+ years' experience in brand and event marketing amongst HNWI
• Passionate about art and luxury and knowledgeable about the larger market ecosystem
• Solutions-oriented with strong project management skills
• An unwavering attention to detail and uncompromising standards
• Ability to collaborate in a team environment and as well as work independently
• Able to prioritize in complex, fast-paced environment working on several different and variety of projects at one time to tight deadlines
• Excellent verbal, written communication, and presentation skills, as well as good interpersonal skills
• Proficient use of Outlook, Work, PowerPoint presentation development and Excel
• Additional languages a plus