Senior PPC Executive Marketing

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

The UK Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction to meet agreed targets and objectives at market level.

As part of the Marketing function, the Paid Media team is a centre of excellence supporting all the UK units of the bank (HSBC, First Direct, M&S Bank, Commercial Bank), using digital channels to drive customer applications and sales across a wide range of products – primarily credit cards, loans, current accounts, insurance and mortgages. The team manages campaigns across display, paid search, paid social and affiliate channels.

The role focuses on paid search, a channel fully managed in-house As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role, you will be responsible for:

• Execution and day-to-day management of PPC campaigns across Adwords and Bing Ads
• Report to the PPC Manager, assisting him/her with delegated tasks
• Write ad copy for new PPC campaigns, in line with best practise recommendations, and test new ad iterations for existing campaigns to improve conversion rate
• Implement new testing initiatives with keywords, audiences and landing pages; build matrixes documenting results of previous tests, and roadmap for future tests
• Execution of regular optimisation tasks, eg. Spend checks, search query reports
• Updating, populating and delivery of weekly/monthly and other ad hoc performance reports; assist in improving existing report templates
• Regular monitoring of paid search account health indicators; address areas of inefficiency identified within the accounts
• Actively use analytics tools and research tools such as Keyword Planner and Google Trends, to identify new areas of optimisation for paid search activity
• Provide insights to help define strategies for best-in class practise of PPC marketing, with Search Engine Marketing Lead and PPC Manager
• Monitor competitor activity through auction reports and other sources
• Support PPC Manager in automating PPC optimisation and reporting processes, working with rules, scripts and third party tools
• Keep up to date on latest PPC industry trends and innovations; attend events/courses to expand knowledge of paid search management and best practise
  

To be successful in this role you should meet the following requirements:

Essential:

• Strong hands on experience of managing paid search campaigns (Google Ads, Microsoft Ads)
• Proven experience with third party bid automation tools (Search Ads 360) and keyword research via Keyword Planner
• Strong numerical and analytical skills essential; ability to interpret large amounts of complex data and draw meaningful insights from it
• Ability to use data to provide actionable insights to drive performance
• Strong communication skills with an ability to positioning complex issues to non-technical audiences.
• Excellent organisational skills, with the ability to work to tight time frames within a demanding environment
• Ability to work individually and take ownership for your work, as well as the ability to work as part of a team, essential
• Strong written and spoken communicative skills
• Proficiency in MS Office tools: Excel, PowerPoint, Word

Desirable:

• Role-relevant degree or equivalent qualification, e.g. Marketing Studies, Maths
• Experience with web analytics packages such as Google or Adobe Analytics, desirable
• Relevant experience gained from within a financial services organisation.

The base location for this role is London/Hybrid.

You’ll achieve more when you join HSBC.

At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:
Email: hsbc.recruitment@hsbc.com
Telephone: +44 2078328500.

Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism. This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.