Social Media and Marketing Strategist

About the role

We're looking for a Paid Social Media and Marketing Strategist to work with our Participant Recruitment team. Help support the growth of our database and assist with just-in-time outreach. Reporting to our Head of Behavioural Research, the Strategist is responsible for building the database via digital marketing activities; finding niche profiles to facilitate user research for our internal research team and external clients.

The Strategist will need to be passionate about the latest marketing trends and channels, and bring innovative, fresh ideas on how to find and engage the right people for each specific project.

Your day-to-day...

• Working with the Participant Recruitment team and our Account Manager/Account Director to build successful paid social ads for a wide range of projects (Facebook, Google, TikTok, LinkedIn).
• Understand the client’s needs and create targeted campaigns for niche/hard-to-reach audiences.
• Optimise the ads and eliminate ad fatigue (using analytics and best practice).
• Manage the campaigns and provide analysis and reporting.
• Design creative collateral for ads using branded templates (in Canva, InDesign or other software).
• Work to tight deadlines to deliver quick turnarounds on ads and amendments if they are underperforming.
• Attend client calls.

About CDS

CDS is an agency that enables strategic change in organisations. We help clients create, develop and deliver better services to meet the evolving needs of customers, employees and citizens.

Our experts specialise in technical enablement, operational transformation, experience transformation and business process outsourcing. We improve outcomes by resolving complex insight, digital, data, technology and print challenges.

Consequently, many of the largest, most complex organisations trust CDS to provide solutions that improve health, wealth and safety in the UK. For example:

• Digitally transforming the ability to report crime online for UK police forces.
• Building a new digital platform for the regulator Social Work England.
• Providing behavioural analysis and insight to drive EE's evolving digital and customer service offering and delivering marketing and operational print management services to the Ministry of Defence

Our clients include National Rail Enquiries, the Cabinet Office, Bank of England, Open University and Insight Investments. We also work with global brands, including Coca Cola, McDonald’s and Microsoft.

Together with our parent company, Bailie Group, CDS is positioned as a leader in enabling change. We are a multi-award-winning agency recognised by the industries we serve and our peers for our innovations and contributions that truly make a positive difference.

Responsibilities

We're looking for someone who can...

• Manage and optimise marketing campaigns to derive the best outcomes on a budget.
• Work independently to analyse and report on campaigns in Google Analytics.
• Build social media ads from scratch from our branding templates.
• Update social media and public-facing website with new projects participants can apply for.
• Track how ads are performing and make quick changes as needed.
• Think creatively about digital marketing campaigns and try new things.

Requirements

• Has knowledge and experience in lead generation performance marketing (social media, search, PPC, display).
• Has experience using Google Analytics to optimise digital ad performance.
• Has experience building creative collateral in software such as Canva and can do this independently.
• Is a confident communicator.
• Is calm and able to keep a positive attitude working on multiple projects at a time (working to deadlines during busy periods).

It would also be beneficial, but not essential to have…

• Experience and confidence working in HTML to update a website.
• Experience creating print marketing campaigns as well as digital.
• Search Engine Optimisation (SEO) skills and experience.
• Coaching exposure, with the ability to coach others on digital marketing skills.
• Worked in either a recruitment or research sector organisation.
• Experience using Hubspot.

In return

• Attractive base salary
• 25 days holiday + public holidays
• Company pension and life assurance scheme
• Medicash health plan – online GP access, support services & discounted gym membership
• Complimentary fruit, coffee, tea, and Friday drinks at the office
• Wellbeing events/services in Leeds office
• Cycle to work scheme
• Season pass loan for rail & bus travel
• A business focused on professional development and personal growth opportunities
• Smart, engaged co-workers and a culture of inclusion, innovation, and opportunity
  

Our inclusive culture

CDS positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. We foster an inclusive culture that enables everyone to achieve their full potential and enjoy a fulfilling career with us.