Social Media Assistant - Jack Wills

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands.

We’re re-imagining retail and believe the higher the risk, the greater the reward. We’ve never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re not sitting back – there’s no room for hesitation.

As the Social Media Assistant (Womenswear) for Jack Wills, you will be responsible for the smooth, timely, consistent, and on-point messaging for our social channels, ensuring all content priorities are fully supported and amplified.

Own the Jack Wills channels, and content attributing to Jack Wills channels, including but not limited to Instagram, TikTok, Facebook, Twitter, Pinterest & LinkedIn.

Work with Jack Wills team on campaigns and brand campaigns as well as relationship management with key brands. Be the link between Marketing and Social to plan social approach to overarching campaigns and brand moments.

• Brief in and schedule content for Jack Wills social channels/streams
• Maintain daily activity across all social platforms including Instagram, Facebook, TikTok, Pinterest and key moments for LinkedIn
• Monitor community engagement and engage with customers, UGC and influencer content across all platforms. Work with customer service to provide a premium CS experience.
• Creating social first content by capturing BTS, Instagram reels and styling videos on campaign and internal shoots.
• Work as part of marketing team to develop new social initiatives to drive Jack Wills KPI’s i.e partnerships, competitions, giveaways, influencer content.
• Write and edit copy across social, ensuring brand’s tone of voice is maintained
• Assist in running upper funnel paid social activity
• Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors, and visual references for social content
• Responsible collating weekly, monthly and campaign social reports
• Support with campaign and relationship management including with key brands

We’d love to meet someone with…

• Experience in social media / content marketing for fashion or retail
• Experience with multi social channels
• Have the ability to travel and work flexibly
• Stay on top of the changing macro social environment
• Act as an ambassador for Jack Wills and the wider group

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits and take the team with you. You will think fast and think fearlessly. You will see the possible in the impossible, be open-minded and humble, and not be afraid to take a risk if it’s the best option for the business.
• Own it and back yourself. Own the basics, own your role, and own the results. You will take pride in what you do with confidence but not overconfident. It’s important you take ownership of your decisions, stand by your convictions and reason without contradiction.
• Be relevant. You will show strong commercial acumen and always obsess over the customer. Make everything relevant to people, partners, and the planet. Listen to what they want and need and stay connected to the culture.