Social Media Executive

We’re boohooMAN. Our philosophy is pretty simple; Innovate. Create. Repeat.

Born in 2013 from boohoo.com, with a vision to become the number one destination in men’s fashion, boohooMAN is growing fast and expanding internationally.

Our goal is to give our customers top quality, fashion-forward clothing at a price that doesn’t break the bank. We believe that fashion should be fast, affordable and trend-driven.

If you spend your evenings scrolling through TikTok, communicate using memes, consistently recognise emerging social and cultural trends, love creating content and enjoy travel, then the social team is where you’ll want to be. From assisting with our daily, monthly and yearly social content plans to delivering these assets to our 4million+ social followers, it all happens here. We focus on understanding our customers and their likes, interests and needs in order to deliver the right content at the right time, ensuring we’re always relevant and trending in the right spaces.

We’re looking for someone with their finger on the pulse regarding all things social, who works proactively with tonnes of fresh ideas and enthusiasm and who is passionate about creating a strong online community. We’re after someone with a minimum of 2 years’ experience in a similar social role, preferably within the fashion or ecommerce space, with commercial understanding and a proven track record of driving business KPIs. The key candidate will understand our community, be equally creative and strategic and be as excited about growing our social presence as we are.

Your team

We’re boohooMAN. Our menswear collections and ground-breaking campaigns have taken the market by storm. We want to be the world’s number one streetwear brand, and our affordable and accessible looks have allowed us to push boundaries and bring the latest styles to life. We focus on our customer’s style and confidence, setting trends and offering choice.

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you'll be doing

The primary focus for this role is to manage the execution of various marketing initiatives to grow our social media following and digital presence.

Reporting directly to the Brand and Social Media Manager, the Social Media Executive will work with our social media team to drive forward BoohooMAN’s social media presence, producing visual social media content and engaging with our audience.

Our ideal candidate is a social media obsessive with a strong understanding of social media and core marketing concepts, and who can develop creative ways to generate buzz on social. They will understand the nuances between the key social platforms with an ability to adjust content and tone-of-voice accordingly.

The role is carried out in support of the overall marketing strategy and goals. This involves closely liaising with the communications and brand teams to ensure content is social-first and in keeping with our brand identity along with KPIs for driving traffic to the website and increase sales.

Content

• Support the Brand and Social Media Manager in creating, planning and delivering social media plans across all social media channels, including but not limited to Instagram, TikTok, Facebook, Twitter, Snapchat and YouTube.
• Planning, shooting and editing social media first, iPhone shot content on campaign shoots
• Maintain our social media channels with fresh new content by organizing and co-ordinating all necessary assets, liaising with various departments across the business, freelancers, agencies and third parties and delegating to other members of the team where necessary
• Assist in execution of new initiatives to help grow the social fan base across all of our channels, including building relationships with external brands for prize giveaways
• Remain proactive across all new emerging technologies, channels, tools and trends
• Participate in the development of social media strategies and key programming throughout the year
• Assist in general social media and digital responsibilities including special projects with influencers and talent to gather content and strengthen the relationship

Reporting

• Update and distribute weekly reporting on our social media platforms and our competitors
• Regular reporting across all our promotions including regular tracking throughout whilst we host competitions simultaneously
• Conduct regular competitor research to ensure boohooMAN’s social media strategy remains ahead of the competitive set

Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

More about you

• Experience working in a Social Media Role on socials, at a PR / Content / Media agency or brand
• Proven track record of delivering successful social campaigns and hitting business KPIs
• Strong understanding of the nuances of different social platforms and the ways audiences consume content on them
• Good image and short form video editing skills, including how to shoot and edit within TikTok
• Experience in creating social media proposals across BAU and campaigns
• Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic understanding of Google Analytics
• Ability to work under pressure and at a fast pace; Flexible and adaptable to change.
• Strong relationship builder; Communicates effectively to achieve the goals of the social media team along with the wider marketing team
• Excellent attention to detail
• Demonstrates a creative flair
• Willingness to go above and beyond to deliver campaigns, working to tight deadlines with a can-do attitude
• Utilises self-motivation and initiative
• Proactively delivers job related training for all department members.

Why join us

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

• You’ll get the opportunity to take part in our various share schemes
• Core hours enable you to flex your working times around your needs on an ad hoc basis
• Benefits that support your health and wellbeing
• There’s up to 40% discount off our all of our brands
• Our social calendar? Next level
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work

https://careers.boohoogroup.com/

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