Up to £40,000 (pa) starting salary based on experience, plus performance related bonus.
Become the ‘online voice’ of Riverstone and lead the conversation by developing our social media communities and online channels, showcasing Riverstone Kensington and Riverstone Fulham, our first residences, that opened in 2022.
Let’s start first with what is a Riverstone Residence? Think of a blend of outstanding apartments, with the services of a private members club and a luxury hotel. Beautiful homes, outstanding services and amenities, with an amazing sense of community and belonging.
Bring your experience and personality to support the Senior Digital Marketing Manager to grow our social communities, maximising engagement and extending the Riverstone social following. You will do this through authentic storytelling, creating captivating content, that will be utilised online through our social media channels, website, and email campaigns.
This is for you if…
- You have a genuine and deep-rooted interest in all things digital marketing related, in particular establishing and managing social media communities, content and website engagement, and want to create and deliver a compelling experience.
- You want to seize an opportunity to take your experience and passion for digital marketing and social media, to make a direct impact in a fast-moving business as part of a tight-knit, newly formed team.
- You are a creator, not a follower. Integrated retirement living is a new and rapidly expanding sector which we are setting the standard for in central London. In this role, there is so much scope to create exciting content and engage with audiences not typically targeted by social media, and become a true specialist for this emerging market.
Key responsibilities of the Social Media Marketing Executive
- Support the Senior Digital Marketing Manager to deliver an effective social and digital marketing strategy to grow our presence, following and increasing engagement across our social media channels.
- Manage and deliver the day-to-day social media activities, developing the content and social media plan, creating authentic compelling content, bespoke for each social media channel, including Facebook, Instagram & LinkedIn. In addition, support with delivering paid social campaigns.
- Be our community lead, monitoring posts, and responding to inquiries in a timely manner.
- Strengthen the overall content marketing strategy by writing blogs and articles for Riverstoneliving.com, creating a seamless customer experience online.
- Analyse data and provide detailed analytical reporting with experience in the use of data analysis tools such as Power BI, Hotjar, SEMRush, Google Analytics, Microsoft Excel and PowerPoint.
- Manage and update the Riverstone app for our residents with news, events and engaging content.
A rewarding role
- Starting salary of up to £40,000 based on experience, plus performance-related bonus
- 40-hour week, Monday to Friday in our Victoria-based office
- Some of the benefits that you will have access to include:
- 25 days a year, excluding Bank Holidays
- Save with us – access a range of discounts and cashback from hundreds of retailers on everyday (and special day) items.
About Riverstone
Riverstone’s ambition is to create exceptional London living for people over 65.
Riverstone is addressing the needs of a new generation of older Londoners with a best -in-class product that will extend and enhance the independent lifestyles they enjoy. It will allow them to stay in the neighbourhoods they love and enable them to live the life they want to live. With high-specification apartments in central locations, Riverstone's residents will benefit from first -class facilities, a like-minded community, hotel-like hospitality and - when needed - highly personalised, discreet care.
Our two exceptionally designed developments in Fulham and Kensington are the first of many as we grow the portfolio.
Riverstone is backed by Goldman Sachs, which is supporting the business’ ambition to build a portfolio of over 10 sites worth c. £3bn, with a focus on prime central London boroughs.
If you are our future Social Media Marketing Executive, please apply!
