Social Media Officer

Location : guildford Employment type : FULL_TIME Expires : 2023-06-30 Department : Marketing

ACM is a specialist creative industries education provider with approximately 1,500 students on a range of FE, HE and Masters programmes in Music Performance, Creative Artistry, Production, Technical Services, Business Management and Game Development. Our creative and dynamic environment blends academic excellence and professionalism alongside leading-edge industry thinking and business innovation.

ACM’s Vision:

ACM will incubate potential and talent, supporting the personalised development needs of our students to facilitate a structured path from education to employment.

We provide a safe and supported space where creative talent and imagination can flourish in a caring environment. Barriers to learning are identified through a holistic and person-centred approach to unlock the potential of the individual, enabling personal growth through professional and academic development. Our core aim is for our students to enjoy lifelong sustainable careers underpinned by applied learning and a specialist, cutting-edge curriculum.

Therefore, our vision is to not only be the leader in applied, industry-connected, creative arts education but to also be the leader in care and support for mental health and other traditional barriers to learning, thereby driving up the standards expected within higher and further education.

ACM’s Mission:

To provide an immersive student experience, with a curriculum which is connected to the industry in real-time, based on a learning by doing ethos. Our core aim is to build confidence and self-awareness, providing students with the skills necessary to recognise and take opportunities.

Ultimately our mission is to enable students to fulfil their potential and enjoy a sustainable career within the creative arts industry.

ROLE PURPOSE:

The Social Media Officer will oversee the day-to-day management of the channels and help develop our social media presence and tone of voice. You will need to have good social media experience, particularly Instagram and TikTok with knowledge of Linked In, Facebook, Twitter, and YouTube, a keen eye for detail, and a good writing style. You will need to be able to work on your own initiative and learn new skills quickly to develop the role and provide full support to the wider team.

The salary offered for this position will be commensurate with experience in a similar role.

MAIN RESPONSIBILITIES:

• Develop, create, and post content for the ACM social channels in line with key marketing moments
• Take direction from the Marketing Manager in organising the channel content calendar, ensuring it is constantly updated across all channels with copy and assets.
• Take direction from the Digital Marketing Manager in organising photo and video sessions, social media scheduling, and liaising with the graphic designer
• Help with reporting on all channels including follower growth, engagement, traffic, and conversion.
• Work with the broader Marketing team to develop and execute new content ideas.
• Attend meetings as may be required from time to time.
• Research our competitors and present back findings to the Marketing team
• Carry out any other duties as may be reasonably required by the Marketing Manager

PERSON SPECIFICATION:

Essential Experience

• Understanding of all main social media platforms.
• Experience working with internal departments to collaboratively produce integrated social media campaigns.
• Proven experience in writing content for social media for different target audiences
• Be a motivated and committed individual with a passion for social media and desire to grow in the role
• Ability to work with graphic redactors (Canva, Adobe Photoshop) on a basic level
• Ability to plan, implement and measure campaigns (with the help of scheduling tools like Sprout Socials).
• Ability to work independently and use own initiative

Essential Skills

• Copywriting skills and an eye for sub-editing text to house style and storytelling
• Have strong organisational skills and the ability to work to tight deadlines.
• Excellent communication skills both written and verbal
• Comfortable working in a fast paced and ever changing environment
• Flexible with a can do attitude

All ACM staff work to the same values which are:

Inclusivity

To empower individuals from diverse backgrounds, to maintain accessibility, and provide an inclusive organisational culture.

Supportive environments

To provide environments that support personal and professional development through a holistic approach and bring the benefits of the creative arts to the wider community.

Agility and innovation

To provide an inspiring organisational culture that embraces innovation through openness, flexibility, creativity and self-evaluation.

Connectivity

To recognise the benefits of working closely with industry and others, to embrace new technologies, and to provide meaningful opportunities, in order to enhance learning.

Professional and academically strong standards

To provide state of the art professional environments, to inspire determination and enthusiasm, and ensure high professional and academic standards

ACM is committed to safeguarding and promoting the welfare and wellbeing of our students and staff and we follow Safer Recruitment processes. All applicants will be required to complete screening appropriate to the post. This includes a Disclosure and Barring Service check and checks with past employers.

This job purpose reflects the core activities of the post. As the Department and the post-holder develop, there will inevitably be some changes to the duties for which the post is responsible, and possibly to the emphasis of the post itself. ACM expects that the post-holder will recognise this and will adopt a flexible approach to work. This could include undertaking relevant training where necessary. Should significant changes to the job purpose become necessary, the post-holder will be consulted and the changes reflected in a revised job purpose.

ACM reserves the right to close job adverts earlier than the advertised end date where required based on volume of applications.