Technical Business Analyst - Customer Profile & Identity Platform

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

About the Role

You’ll be working in the Customer Profile & Identity Platform, aligned to dedicated agile teams. Working across projects with business stakeholders at ASOS, you will elicit requirements and define innovative and friction-free tech solutions, enabling ASOS to provide a seamless, secure, sign up and login process. We’ve got a mixture of large, exciting projects and space to innovate within the platform that are critical to the commercial success of ASOS, so it's a great time to join the team!

Business analysis is about more than just gathering requirements; at ASOS, you have a real opportunity to shape your team's strategy. As part of our DNA, not only do we encourage everyone to "look through our customer's eyes", exploring ways to improve the general customer experience, but we also treat quality as a first-class citizen, looking for ways to improve how we work and deliver. As a Business Analyst, you'll be a conduit between the business and Tech to ensure we're translating business requirements into new features and benefits for our customers, both internal and external.

What You’ll Be Doing

• Define, prioritise, and manage the team’s development backlogs with an agile mindset.
• Deliver business requirements across entire project and product lifecycles, driving forward new features for our customers.
• Elicit, understand, document, and prioritise business requirements and turn them into accurate user stories.
• Organise, direct, and participate in ceremonies such as, refinement, team stand ups, planning sessions, sprint reviews, retrospectives, and product demonstrations.
• Ensure all functional changes have accompanying non-functional requirements clearly defined to ensure the service is fit for purpose and delivers business value.
• Review the business assumptions on incoming requests so that the requirements and delivered solutions meet both current and future needs.
• Create a collaborative working environment.
• Support our culture by driving Diversity, Equity & Inclusion strategies.

Who We’d Like to Meet

• Experience working as a Business Analyst within Technology
• Familiarity with backend development teams
• Business process modelling (preferably BPMN) skills
• The ability to understand complex business flows and how changes can impact these
• Understanding of the agile project lifecycle from initiation through to benefits realisation
• Appreciation of the business context you’re working in, considering all perspectives, and being clear on the ‘why’.
• Previous involvement on large scale cross functional change, working closely across multiple technology teams and with third parties.
• An understanding of retail processes with exposure to retail teams and metrics.

Any experience with storing and securing personal data, system integrations and APIs, and Customer Identity Access Management (CIAM) would be extremely beneficial for this role.

What's in it for you?

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra day for your birthday
• Discretionary performance related bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Our Commitments

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.

Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.

If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.