Drama Publicist

Job Introduction

An exciting opportunity for a Drama Publicist has arisen within Media, Communications and Audiences. Working within the overall priority-based publicity strategy, the successful candidate will lead the publicity campaigns for select BBC Drama titles, working to achieve the optimum profile for them in the press and other media.

Main Responsibilities

In this role you will provide a range of internal and external stakeholders with an authoritative source of advice on all aspects of press and publicity, to agreed standards of quality and cost, helping to create effective 360-degree communications campaigns for proactively promoted programmes through their full public service lifecycle.

You will take full responsibility for the management of the campaigns, only referring up to provide information or when the issue is felt to have impact on the wider BBC.

Your key focus will be to constantly seek innovative ways to increase favourable media coverage and raise the profile of specific BBC Drama titles in accordance with the priority-based marcomms strategy.

You will stimulate public interest in your drama titles by devising imaginative and innovative campaigns, specifically tailored to the individual programme or audience. This will include writing clear concise press copy for current and forthcoming programmes, products and associated online and interactive content. To provide detailed information and comment on programmes, products and associated online and interactive content and policies, and to act as spokesperson, responding on behalf of your specialist area of responsibility or on behalf of the BBC generally.

Future focus is fundamental within MC&A, and therefore all staff are expected to actively explore and identify new and interesting avenues for communicating effectively and imaginatively with audiences. Staff should also actively take an interest in developments in social and cultural trends, developments in broadcasting and related industries and actively share learning and insights across the division

Are you the right candidate?

• You will have a proven record of achievement in delivering publicity campaigns alongside a good understanding of the media environment and the news gathering process both in radio, television, online and print.
• You will have a demonstrable passion for television drama and scripted content, on the BBC and across other broadcasters and streamers.
• You will have excellent news sense with the ability to write crisp, clear and lively press copy, which stimulates both press and public interest. With a proven creativity and the ability to think laterally and outside the box, together with a hunger to constantly try new ideas and approaches.
• Extensive range of media contacts across online, print, tabloid, broadsheet, and broadcast outlets.
• Proven experience in working on location/set visits and available to work out of hours and attend evening press launches and screenings.

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description

Band: C
Contract type: Permament
Location: London or Salford

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.