Employee Experience Industrial Placement

McDonald’s is proud to be one of the most recognised brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food and service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are passionate about modernising our experiences, not to make a different McDonald’s, but to build a better McDonald’s.

We are moving fast and are adding to our outstanding team. Joining McDonald’s means thinking big every day and preparing for a career that can impact around the world. We are customer obsessed, committed to being leaders and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.

We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as an opportunity to have an impact on our customers, our people and our partners.

Company Vision and Culture…

Our Global vision is to build a better McDonald’s, we are working hard to be the best-loved restaurant company.

Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.

Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together

This twelve-month placement sits within the Global People function primarily working with the Global Digital Employee Engagement Team, supporting all efforts to drive adoption of Workplace by Meta globally and to build an employee experience that helps us attract and retain talent for our restaurants. Alongside this, you also have the exciting opportunity to spend approximately 10-20% of your time supporting the Employer Reputation Team.

For your primary role, you will support with the Global content strategy and development of targeted, engaging content whilst working with countries across the globe to gather best practice. This role is an ideal opportunity for a motivated tech savvy individual with a passion for social media, UI and enhancing the employee experience via creative digital campaigns.

You will have a fantastic opportunity to work with people in different countries around the world and build your personal and professional skills hence developing on-the-job experience in the business world. You will get a great insight into working for a Global brand, exploring the many dimensions of employee engagement and digital transformation, building skills and networks that should last you for life.

You will also have the opportunity to work on projects with your peers to engage the Shoreditch office, including ways to support our charity Ronald McDonald House Charities (RMHC).

What will my accountabilities be?

Digital Employee Engagement

You will support various members of the Global Digital Employee Engagement Team with managing the day to day activities required to drive usage of the McDonald’s global engagement platform, Workplace

• Best Practice Sharing – prepare and collate best practice, content examples and insights from our markets and facilitate the monthly sharing call where all market colleagues join to collaborate. Publish information on our internal social media channel and prepare monthly information in a creative and visual way.
• New Trends - consistently monitor the content landscape for emerging trends and culturally relevant processes and pitch new, creative story ideas and storytelling tactics for Workplace.
• Global Content - work with Global SMEs, market colleagues and agencies to create global assets, TikTok style videos and campaigns that can be used across all markets for maximum impact. Maintain and develop a Global content calendar working with various global departments whilst analysing engagement data.
• Use Cases - identify, collate and iterate use case documentation to ensure markets are aware of how Workplace could benefit different functions.
• Knowledge Library – manage and refresh our hub of documentation to ensure markets and stakeholders have the latest information accessible to them.
• Know the Workplace by Meta product inside and out, from both an administrator and end user perspective, whilst being called upon for general queries and questions
• Market Success KPIs - track market, and campaign performance by gathering KPIs to understand how the tool has helped drive employee engagement and build reports and infographics, highlighting key points to share with leadership and key stakeholders

Employer Reputation

The team is made up of specialists from around the world who are responsible for Employer Branding, Recruitment Marketing and Employee Experience. You will be closely involved in projects that focus on attracting and retaining our restaurant and corporate employees, including gathering best practices, supporting the creation of playbooks and providing insight and feedback on marketing materials.

Team and Administration Support

• Programme Meeting: collate weekly status reports from wider team, draft summary programme highlights, and support the Programme Manager with all weekly meeting preparation and organisation
• Workplace Team Groups – manage the content plan and post updates and key information to our community group to keep everyone informed and engaged on latest updates. Manage leavers and joiners for the team and keeping access and groups up to date
• Meeting Support: preparation of agendas, pre-reads, presentations and diary management including travel
• Coordination of Reputation & Engagement initiatives, including collecting and providing updates on activities and case studies from markets, collecting feedback and building team surveys
• Brand Ambassador – continually and consistently maintain personal integrity, demonstrating our McDonald’s values

What Team will I be a part?

You will be part of the Global Digital Employee Engagement Team.

Who are my customers?

To collaborate closely with Global People colleagues based worldwide, Global and Markets leadership and Marketing Agencies.

• A Passion for the McDonald’s brand
• Experience in Adobe Creative Suite with the ability to design eye catching assets. Video editing would be a plus
• Social Media expertise - hands on experience with understanding a digital employee engagement platform, social media platform or equivalent, from a consumer and backend perspective. No requirement to have worked on the Workplace platform specifically, but a keen passion for other social media channels (TikTok, Instagram etc)
• Passionate about engaging and communicating to a target audience - A compelling storyteller, creative, with design experience. A great communicator of information in a way that resonates with a young demographic. Confidently contribute ideas and suggestions
• Enjoy team collaboration (virtual and face to face) and can build good working relationships at all levels, ability to work in a busy environment and prioritise workload
• Influence - Ability to bring teams around to your way of thinking Workplace and its value proposition while acknowledging their opinions
• Initiative – Can adapt to situations, think outside of the box to tackle problems and take on responsibility with a positive, proactive and can-do attitude. Self-motivated with a desire to learn.
• Attention to Detail – performing accurate & detailed work, with a high standard of document design and execution with the ability to analyse information quickly
• Excellent working knowledge of Microsoft office packages, particularly Excel, PowerPoint, Teams, One Drive, SharePoint.

Application Process:

• CV and cover letter submission
• First stage virtual Interview (if required)
• In person Assessment Day - including presentation, group task and interview
• Final Interview (if required)

Please submit your CV with a cover letter including a brief paragraph (300 word limit in total) answering the two questions listed below:

• Why do you want to work for McDonald's?
• If we were communicating a new McDonald’s product to our employees, via Workplace, what types of content do you think would appeal most to them?

Job Information / Benefits:

• You should be available to work face-to-face in the Shoreditch office each week. The number of days you will be expected to come in will be agreed with your manager.

• 52 weeks contract (typically June 2023 to June 2024)
• £20,000 (plus £3,000 London Weighting Allowance)
• 28 days' Annual Leave per year, plus bank holidays
• Dress for your day’ Casual attire when working in our offices
• Access to discounts at over 1,600 retailers, including McDonald’s, through the McDonald’s employees discounts website

At McDonalds we are People from all Walks of Life...

People are at the heart of everything we do, and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.

We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.

We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonalds or elsewhere.