Senior CRM Manager

Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.

What’s the Job?

The Senior CRM Manager will have a pivotal role in Castore’s business growth. The role will cover Castore’s mainline brand and its teams, inclusive of; Rangers, Newcastle United and McLaren Formula 1 team.

This role consists of two key aspects. To manage a team of Executives and Senior Executives to make sure the day to day operations are executed across broadcast, ensuring we hit sales targets across each site. This role also involves a strategic medium to long term approach. Spearheading the push towards automation, pushing our technical capabilities and partners, monitoring key KPI’s across the department such as repeat orders, time to order and cross purchases.

What will I do?

• Manage an ambitious and energetic CRM team who can be the leader who can guide and build, but also capable of stepping in when needed
• Monitor team performance against a narrow but key set of KPI’s
• Develop and deploy a retention strategy, focused on maximizing CLTV
• Build a Test and Learn framework to drive optimisation and continuous improvement executions
• Analyse results & key learnings effectively present back to senior team
• Take the lead in developing our technical capabilities

What skills and qualities will I need?

Key Skills:

• Experience gained from a similar role and environment, with proven success in CRM
• International experience ideal, but not essential
• Excellent analytical skills with the ability to prepare, interpret and present data
• App experience, in terms of execution and what best in class looks like
• Experience of Klayvio and Shopify ideal

Personal Qualities:

• Exceptional communication skills, written and verbal
• The ability to deal with fast paced scenarios

What We Offer

• Competitive salary
• 25 days annual leave (plus bank holidays)
• Modern city centre offices in Manchester
• An opportunity to work with global sporting partners
• Office bar and breakout space with pool tables, dart board and TV’s
• A chance to build a career with a fast paced, high growth brand